Went back to collect my bike yesterday, after my unfortunate handlebars vaulting exercise of two weeks ago, wondering how it had been treated in the interim. Having left it in chained up in perfect condition and right next door to a tube exit, surely it couldn’t have attracted too much abuse in my absence, […]
Filed under: General on June 29th, 2007 | 6 Comments »
A trip to Houston, Texas, last weekend for the Vietnamese, ancestral wedding of two friends of Arena…but who cares about that, what about the comedy chocolate?!
Without further ado, here is Vanessa (also known as Delilah) showing off “Cowboy” chocolate from the lone state, moments before it was devoured by the rest of the customer service […]
Filed under: General on June 27th, 2007 | 4 Comments »
Tuesday 5th June was an exciting day for Sam (tech and design guru), Ronald (flower buying Dutch masterpiece), Alina (chief flower wrangler) and myself (me!), as we attended ABN Amro’s “World Environment Day” fair in ABN’s offices in the City of London.
ABN Amro is pretty hot on sustainable initiatives and driving ethical, environmental policies through […]
Filed under: Customers, Ethics & Environment, Marketing on June 26th, 2007 | No Comments »
I’ve been cycling to work most days of late, as we no longer have the electric van that we trialled recently so my options have been either extortionate pay as you go tube fares or a fun and healthy bike ride to kick the day off. Not much contest really. However, I clearly […]
Filed under: Distribution, Ethics & Environment, General, Setting up on June 18th, 2007 | 6 Comments »
An online florist doesn’t mean that we exist in the virtual world. Each one of us at Arena is a social animal, with a desire to share our experiences with our customers and an eagerness to grab attention. That’s how we realised the importance of blogging as a new form of communication to share our […]
Filed under: Marketing, Matters Webby on June 12th, 2007 | 3 Comments »
We just got our copy of the Flower & Plants Association’s annual report through. The F&PA is the UK’s industry body, tasked with supporting and promoting the UK flower and indoor plants industry. There are a couple of interesting statistics in there:
£2.2bn of flowers and £509m of plants were sold in 2006; and
That […]
Filed under: Floristry, Flowers on June 9th, 2007 | No Comments »
Whenever anyone goes away, it’s compulsory for them to bring back comedy chocolate for the team. Can you guess where I went earlier this week? Picture taken moments before Ruth took a big bite!
Filed under: General on June 7th, 2007 | 5 Comments »
We love gumtree. We’ve recruited about 20 members of our team using the site, at a fraction of the cost of using a recruitment agency. In fact, aside from people we always knew we wanted to hire, every single other recruit has come through gumtree, including drivers, florists, customer service ladies and even our […]
Filed under: General, Marketing, Matters Webby, Setting up on June 4th, 2007 | No Comments »
Our biggest personal order to date! If anyone wants to make a really romantic gesture they will have to go a very long way to beat this one. Our customer (we’ll call him Mr D) phoned wanting to make a dramatic gesture for a girl who was leaving the UK to travel. […]
Filed under: Customers, Flowers on June 1st, 2007 | 2 Comments »
