Last night, after an enthusiastic exchange of final amends we launched ‘Flowers & Fun’ the Arena Flowers Facebook application. As with all things Arena, Flowers & Fun had always been there in our ‘to do’ list but it wasn’t until last week that Will’s frantic text messages became too much to ignore – the application […]
Filed under: Flowers, General, Marketing, Matters Webby on July 27th, 2007 | No Comments »
I received the email below yesterday (no idea why it was written in lurid purple!). Having had a look, I wasn’t initially convinced that Blackle is for real. Both natural and paid search results differ from those returned on conventional Google. It could be that it’s only set up for US searchers. Or […]
Filed under: Ethics & Environment, Marketing, Matters Webby on July 25th, 2007 | 3 Comments »
Being an online retailer is not easy, especially when it’s such an interconnected world where making the right connections is the key to achieving objectives. At Arena Flowers we mull over the different online advertising channels every day, reviewing their promises to dramatically boost our visitors overnight. It would be easy if we had very […]
Filed under: Big Mistakes, Marketing, Matters Webby on July 23rd, 2007 | 5 Comments »
Every now and again we get a really ace order through and it makes our day. We reckon we have a particularly brilliant one for delivery tomorrow. It combines the gift buying staples of “going the extra mile” and “buying everything in the shop” with a new attribute - “making Richard [ace Arena driver] sing […]
Filed under: Customers, General, Mega Days on July 12th, 2007 | No Comments »
For those that don’t know, sesame snaps are these sort of stick confectionery type things made by coating sesame seeds with caramelised sugar and letting the whole thing set (at least as far as I can tell). They’re probably not that healthy (though sesame seeds are pretty good for you) but by jove they’re […]
Filed under: Floristry, General, Marketing on July 9th, 2007 | 6 Comments »
We’ve been trying to work out which of these two “wonders of the natural world” is the most bizarre and/or disgusting. We can’t decide, so over to you! Let us know what you think in the comments section.
1. The Raffelsia, the world’s largest flower: Whoever has been lucky and seen the humungous flower […]
Filed under: Flowers, General on July 6th, 2007 | 2 Comments »
This June in the UK was recorded as having the highest rainfall level of the last fifty years (ie since records began!). Surprisingly, last year The Met Office issued warnings of high temperatures and continued hot weather during the same period. We had the hottest April on record ever this year. All […]
Filed under: Ethics & Environment on July 5th, 2007 | 1 Comment »
A couple of weeks ago we moved our website to greener pastures; RackSpace. Moving ISPs is not something you want to do on a regular basis and is often associated with fear. The fear of losing something along the way (our website and thus livelihood, for instance!).
This time the process of migration […]
Filed under: Ethics & Environment, Matters Webby on July 2nd, 2007 | 2 Comments »
