Ethical Sense or Adsense?


I received the email below yesterday (no idea why it was written in lurid purple!). Having had a look, I wasn’t initially convinced that Blackle is for real. Both natural and paid search results differ from those returned on conventional Google. It could be that it’s only set up for US searchers. Or a more Machiavellian interpretation is that someone might have made a basic copy of Google with this nice PR story and are now making pots of money off the paid ads. Seems a bit unlikely though.

We like ethical initiatives at Arena Flowers, so we hope this is for real. If it is, it’s pretty cool. You decide!

For those worried with energy consumption and all its downsides. When your screen is white, being it an empty word page, or the Google page, your computer consumes 74 watts, and when its black it consumes only 59 watts. Mark Ontkush wrote an article about the energy saving that would be achieved if Google had a black screen, taking in account the huge number of page views, according to his calculations, 750 mega watts/hour per year would be saved.

In a response to this article Google created a black version of its search engine, called Blackle, with the exact same functions as the white version, but with a lower energy consumption, check it out.


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3 thoughts on “Ethical Sense or Adsense?

  1. Adarsh – Search engine battler

    Took the bait…apparently Blackle is not an initiave by Google, but by an Australian company called Heap Media which is powered by Google Search.

    However, Google does have a black search interface : but the results pages are in normal white background.

  2. Will – Priority juggler

    So then Heap Media are getting paid for the ads that are clicked rather than it being an altruistic bit of development?

  3. Adrian

    Altruism my arse.

    It’s smart thinking but like a lot of recycling it makes people feel good, makes people money and does little to really make any difference to the environment. Watch it fade to obscurity.


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