Our constant scouting for SEO related tips and articles on the Web has led us to experiment with many Widgets on our blog. People who follow our blog closely would have noticed the nonstop activity on the Widget Columns. Just like we bring flowers to customers instead of bringing customers to our flowers, we strive [...]
Filed under: General, Marketing, Matters Webby on November 23rd, 2007 | 6 Comments »
It’s hard coming up with a catchy name for a new service that breaks the mould. After much discussion, we settled on Arena for Business. It’s been a while coming, but we’ve grown organically (much like many of our plants and flowers, wines and chocolates) and the clamour for a business proposition has meant we’ve [...]
Filed under: Customers, Marketing, Setting up on November 20th, 2007 | 3 Comments »
The other day, we were visited by Donatella from Ethical Edibles who was carrying a rucksack full of wine! Oh Joy! But there was a serious side to the visit as I shall explain…
I had originally met Donatella at the ABN World Environment Day trade show and have been in discussions ever since. Ethical Edibles [...]
Filed under: Ethics & Environment, General on November 9th, 2007 | 1 Comment »
When we set up Arena, we wanted to ensure that we had a great range of add on gifts to make the perfect complement(s) to the perfect flower arrangement (that’s my personal favourite). Because we buy direct from the flower auctions in Holland, our flowers are incredibly fresh and, because we cut out the [...]
Filed under: Ethics & Environment, General, Marketing, Mega Days on November 7th, 2007 | 2 Comments »
We are constantly surprised by the number of people who attempt to make fraudulent orders on our site. Fortunately for us, we have a series of sophisticated security checks which bring most of these to light before we send them out – it is a constant battle and one that we are determined to [...]
Filed under: Customers, Ethics & Environment, Fraud on November 2nd, 2007 | No Comments »
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