Business Flowers? Flowers for Business? ArenaFlowers.corporate?
It’s hard coming up with a catchy name for a new service that breaks the mould. After much discussion, we settled on Arena for Business. It’s been a while coming, but we’ve grown organically (much like many of our plants and flowers, wines and chocolates) and the clamour for a business proposition has meant we’ve just launched one.
ArenaFlowers.com was launched in 2006, based on a different model to the rest of the flowers industry – we import direct from Holland’s flower markets and send direct to the customer. This means we offer some of the freshest, best value flowers available in the UK which is probably why we’ve grown so quickly and customers come back again and again. But we also want to service the business sector – eg people regularly sending flowers for birthdays or to celebrate deal completions.
So how did we come up with a business proposition? Through listening to our customers. Whilst we are an online florist, many people still prefer to place an order with a person. Our customer services team is also on hand to sort out problems, make last minute changes, confirm delivery… you name it. So the team is constantly talking to customers and noting pain points and unmet needs.
Initially, it was simply a case of “can you invoice me for these” enquiries, but after further investigation, there was a raft of additional requirements such as quicker ordering, the ability to delegate budget and storing details from previous orders (such as messages and addresses).
We’ve now finished Arena For Business and think we’ve tweaked the consumer experience to make it much easier for business customers to order, with the same outstanding product quality as ever. It’s certainly the most comprehensive, all round such service we’ve found online…and we hope you’ll agree!
Filed under: Customers, Marketing, Setting up on November 20th, 2007
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We share your pain with coming up with new names as you expand you business. We’re still working on new names for our side propositions.
Like what you’ve done though. Arena for business is clear, direct and makes sense. Also loving the fact Arena is growing and expanding and going from strength to strength. I think A4B is a smart move and will be a strong area for you guys.
I see that you still don’t don’t deliver to Belgium - and we’re right below Holland! We still even exist as one country - god knows how long for though.
I’ve heard nothing but great reviews about your service and flowers - and have even been a client on one occasion. The service was awesome, as one of my daughters would say.
Good luck with the expansion - and a catchy name, that’s always a hard one.
Hi Zed,
We started the international range in March with only a few test products/countries, but immediately had very good results. Now that we have a few other features out of the way (our new checkout, the My Arena area, and the business accounts) I’ve finally got some time to work on a proper international product system which will allow us to greatly expand the range without giving our great CS team any grief.
We should have more bouquets/countries rolling out over the next month or so, and are also looking what kind of extra gifts we can make available in checkout. Needless to say Belgium will be at the top of the list.
Zach