We started the international range in March with only a few test products/countries, but immediately had very good results. Now that we have a few other features out of the way (our new checkout, the My Arena area, and the business accounts) I’ve finally got some time to work on a proper international product system which will allow us to greatly expand the range without giving our great CS team any grief.

We should have more bouquets/countries rolling out over the next month or so, and are also looking what kind of extra gifts we can make available in checkout. Needless to say Belgium will be at the top of the list.

Zach

I’ve heard nothing but great reviews about your service and flowers – and have even been a client on one occasion. The service was awesome, as one of my daughters would say.

Good luck with the expansion – and a catchy name, that’s always a hard one.

Like what you’ve done though. Arena for business is clear, direct and makes sense. Also loving the fact Arena is growing and expanding and going from strength to strength. I think A4B is a smart move and will be a strong area for you guys.