Posted by: Guest Editor - Andrea Caldecourt on April 29th, 2008

The Flowers & Plants Association is the UK’s promotional organisation for all commercially grown cut flowers and indoor plants. The FPA offers expert, unbiased advice on fresh flowers and indoor plants to consumers, press and trade. So we invited Andrea Caldecourt, who runs the Flowers & Plants Association, to write a guest post for us and we’re delighted to say that she accepted! Without further ado, here’s a friendly “Hello” from the head of our industry body, with some questions and thoughts on the flower market. Please comment or reply by email if you wish!

Hello,

I’m Andrea and I run the Flowers & Plants Association. We’re the UK’s promotional organisation for all cut flowers and indoor plants.

We don’t advertise ourselves, but we do give inspiration, ideas and advice to members of the public like you. We do this in a wide range of ways – through websites and TV programmes, radio interviews and billboard ads, magazine features and newspaper articles, emails and workshops, events and exhibitions. So you’ve probably seen our promotional work, even if you didn’t know it was us behind it!

I am always interested in finding out more about why you buy flowers, because that helps me give you the right information and advice. So I want to ask you a question – When you are in the florist or supermarket, or online at websites like Arena Flowers, what makes you decide to buy a particular bunch of flowers?

Is it the colour, which perfectly matches your curtains? Is it a flower with a short season, such as daffodils, to remind you that spring is finally here? Does an unusual flower you’ve never seen before catch your eye – or do you stick with familiar ones you know you’ve had success with? Do you look for long-lasting flowers; or would you rather have a few short but spectacular days of exuberant flamboyance? Maybe you don’t care what the flower is, or how long it lasts, so long as it’s at a bargain price!

If you want ideas on what to choose next time you’re shopping, or how to look after what you’ve bought, take a look at our website flowers.org.uk. If you want to drop me a line to let me know what makes you choose one bunch over another, feel free. You can reach me at andrea@flowers.org.uk.

 

Filed under: Customers, Flowers, Guest Posts on April 29th, 2008

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