We were surprised and delighted a couple of weeks ago to learn via email that we’d been nominated for the IMRG’s Online Green Awards (affectionately known as the OLGAs), in the small retailers category.  So surprised in fact that my first response to the email was to ask Sam if he thought this might be [...]

Filed under: Customers, Ethics & Environment, Floristry, Flowers, General, Mega Days on July 28th, 2008 | 1 Comment »

Regular ‘Flowers …uncut’ readers will be aware of the good causes that ArenaFlowers.com occasionally works with by providing assistance and beautiful blooms and flower arrangements.
So when Help for Heroes, a new charity which aims to help wounded Servicemen and Women, contacted us, we were more than happy to oblige (and we’ve had a fun idea [...]

Filed under: Customers, Ethics & Environment, Floristry, Flowers, General, Operations on July 25th, 2008 | No Comments »

Sarah Holland is part of the crack team at the Flowers & Plants Association plus she also pops by every now and again to fill us in on the latest flower fashion trends, arrangement tips and to answer any questions you may have about flowers or plants. Our ‘Bouquets of Emotion‘ helped the FPA to [...]

Filed under: Floristry, Flowers, General, Guest Posts, Marketing, Operations on July 21st, 2008 | No Comments »

It’s two years since our little flower company was born. To celebrate our birthday, Judith made an amazing birthday cake made out of flowers. If you’re signed up to receive our free newsletters, you’ll have seen it already, but if not, see below. If you get our newsletters, you’ll also have the secret [...]

Filed under: Floristry, Flowers, General, Mega Days on July 17th, 2008 | No Comments »

Our latest guest editor is Alicia, from MOO.com.  MOO is one of the darlings of the “web 2.0″ world.  Why? Because it tries not only to do the big things right, but all the little things too.  MOO helps personalise things through print, and it’s a pretty unique business.  At Arena Flowers we love personalisation [...]

Filed under: Ethics & Environment, General, Guest Posts, Setting up on July 10th, 2008 | No Comments »

You always know when summer’s truly here:

Monsoon rains across the UK (not again!)
Tornadoes in the north (eh?)
The RHS Hampton Court Palace Flower Show opens (yay!)

It may be soggy on the grounds of Hampton Court Palace but inside the International Language of Flowers marquee, something bright and warm is emerging from the Flowers & Plants Association [...]

Filed under: Customers, Floristry, Flowers, General, Marketing on July 7th, 2008 | 2 Comments »

Despite being a rampant Chelsea supporter, black is my colour, rather than blue. Look in my wardrobe and you’ll soon get lost. Not because it’s as big as the Flowers HQ fridge but because, apart from the odd red or white Adam Ant t-shirt (!), I just don’t do patterns or colours. [...]

Filed under: Customers, Floristry, Flowers, General, Operations, Valentine's Day, Weddings on July 4th, 2008 | 1 Comment »

The last 12 months have been pretty, erm, interesting for young businesses such as our own (although not as bad as the ancient Chinese curse might suggest). We now get asked almost daily “how are sales holding up?”, “are you doing better because you’re online (or worse?)?”, “are visitors converting to customers?” and so on.  The [...]

Filed under: Finance & Investment, Floristry, General, Matters Webby, Mega Days, Mother's Day, Valentine's Day on July 1st, 2008 | 2 Comments »