Personalisation and Attention To Detail - MOO meet Arena Flowers
Our latest guest editor is Alicia, from MOO.com. MOO is one of the darlings of the “web 2.0″ world. Why? Because it tries not only to do the big things right, but all the little things too. MOO helps personalise things through print, and it’s a pretty unique business. At Arena Flowers we love personalisation and we try to be different; that’s why we tried out MOO’s new bespoke business cards. We thought they were so cool that we invited MOO to write about them here. We then dashed off a quick run of 300 bespoke cards to take to the Hampton Court Palace Flower Show this week, to hand out to admirers of our “emotion bouquets”.
Hello. We’re MOO.com; a London-based, online stationer that turns our customer’s digital photography and designs into lovely printed products. We print Business Cards, MiniCards, Postcards, Stickers and other products using ‘Printfinity Technology’ to print a different image on every single card in a pack, perfect for showing off a product range, portfolio or different company services.
Recently, we worked with Arena Flowers on the launch of our newest product; Business Cards. Arena Flowers was a perfect case study for the launch of Business Cards as they have a wealth of beautiful product photography that look great printed on a pack of cards. Arena Flowers chose a selection of images of their favourite bouquets, added their contact information and website url to the reverse, and created a beautiful pack of cards; almost as lovely as the flowers themselves!
Click To Enlarge - Cool Aren’t They?!
Because the cards show images of the flowers that they sell, when meeting with new suppliers or clients, Arena staff can show the bouquet in question, there and then (no more ‘oh, you can look it up - let me get a pen…’)
Like many small businesses, budget is often a leading factor in marketing decisions. With MOO’s short-run boxes of 50 cards every Arena employee can carry their own cards to promote the company – but, no one is left with thousands of cards they’re unlikely to use, just because they’ve changed a phone number.
For companies like Arena Flowers however, there‘s more than just money at stake. With ethical accreditation achieved for the flowers they sell, they wanted to keep these values running through everything they do. By choosing MOO‘s Green stock, they know it’s recycled fibre, totally chlorine free and 100% biodegradable. Even the recyclable box is made of 100% recycled pulp – which makes it as green as their fingers.
All of our products are printed in London and shipped worldwide (at one flat rate) so pop over to moo.com to have a look.
Filed under: Ethics & Environment, General, Guest Posts, Setting up on July 10th, 2008
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