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	<title>Comments on: Wiser.About.Web &#8211; From A Flowers Website To An Academic Text</title>
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	<description>The highs and lows of running ArenaFlowers.com, warts and all. And other stuff.</description>
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		<title>By: Get Your Website Right For Driving Up Sales &#124; Long Hop</title>
		<link>http://www.arenaflowers.com/blog/2008/09/09/wiser-about-web-from-a-flowers-website-to-academic-text/comment-page-1/#comment-6506</link>
		<dc:creator>Get Your Website Right For Driving Up Sales &#124; Long Hop</dc:creator>
		<pubDate>Tue, 19 Jul 2011 13:49:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.arenaflowers.com/blog/?p=378#comment-6506</guid>
		<description>[...] Flowers has recently been used as a case study in a forth coming text on Internet Marketing. We are quite pleased with this new development and we feel that we are doing things right. [...]</description>
		<content:encoded><![CDATA[<p>[...] Flowers has recently been used as a case study in a forth coming text on Internet Marketing. We are quite pleased with this new development and we feel that we are doing things right. [...]</p>
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		<title>By: Adarsh – Search engine battler</title>
		<link>http://www.arenaflowers.com/blog/2008/09/09/wiser-about-web-from-a-flowers-website-to-academic-text/comment-page-1/#comment-4362</link>
		<dc:creator>Adarsh – Search engine battler</dc:creator>
		<pubDate>Thu, 25 Sep 2008 09:38:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.arenaflowers.com/blog/?p=378#comment-4362</guid>
		<description>Hello Dave,

Many thanks for the comments and we are glad we get another mention. :D

I think the reason for businesses to trial and experiment is because of the uncertainty associated with Internet marketing. What was best practice a couple of years back is seen as blackhat SEO these days (Paid Links for example). Businesses have to be on their toes to stay ahead and it is a tough battle!

We will look forward for your interview next week Dave!

 Cheers.</description>
		<content:encoded><![CDATA[<p>Hello Dave,</p>
<p>Many thanks for the comments and we are glad we get another mention. :D</p>
<p>I think the reason for businesses to trial and experiment is because of the uncertainty associated with Internet marketing. What was best practice a couple of years back is seen as blackhat SEO these days (Paid Links for example). Businesses have to be on their toes to stay ahead and it is a tough battle!</p>
<p>We will look forward for your interview next week Dave!</p>
<p> Cheers.</p>
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		<title>By: Dave Chaffey</title>
		<link>http://www.arenaflowers.com/blog/2008/09/09/wiser-about-web-from-a-flowers-website-to-academic-text/comment-page-1/#comment-4361</link>
		<dc:creator>Dave Chaffey</dc:creator>
		<pubDate>Wed, 24 Sep 2008 21:09:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.arenaflowers.com/blog/?p=378#comment-4361</guid>
		<description>That&#039;s a great summary of your online communications strategy which will be really interesting for my students. 

I&#039;d like to include that in an update to another of my books on E-business/E-commerce Management that I&#039;m currently working on.

Its great how Internet pureplay businesses like yours are able to experiment and trial approaches more readily than the dinosaurs.

Thanks again for letting me use a case study by the way.

Dave Chaffey</description>
		<content:encoded><![CDATA[<p>That&#8217;s a great summary of your online communications strategy which will be really interesting for my students. </p>
<p>I&#8217;d like to include that in an update to another of my books on E-business/E-commerce Management that I&#8217;m currently working on.</p>
<p>Its great how Internet pureplay businesses like yours are able to experiment and trial approaches more readily than the dinosaurs.</p>
<p>Thanks again for letting me use a case study by the way.</p>
<p>Dave Chaffey</p>
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	<item>
		<title>By: Adarsh – Search engine battler</title>
		<link>http://www.arenaflowers.com/blog/2008/09/09/wiser-about-web-from-a-flowers-website-to-academic-text/comment-page-1/#comment-4348</link>
		<dc:creator>Adarsh – Search engine battler</dc:creator>
		<pubDate>Wed, 10 Sep 2008 08:34:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.arenaflowers.com/blog/?p=378#comment-4348</guid>
		<description>Hello Becky,

Many thanks for the comments. 

With the spread of the use of broadband Internet connections, the web certainly differentiates itself from other marketing mediums in facilitating interactivity. Social media offers plenty for businesses, while giving an active role for consumers. The opportunities are endless.</description>
		<content:encoded><![CDATA[<p>Hello Becky,</p>
<p>Many thanks for the comments. </p>
<p>With the spread of the use of broadband Internet connections, the web certainly differentiates itself from other marketing mediums in facilitating interactivity. Social media offers plenty for businesses, while giving an active role for consumers. The opportunities are endless.</p>
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		<title>By: Becky</title>
		<link>http://www.arenaflowers.com/blog/2008/09/09/wiser-about-web-from-a-flowers-website-to-academic-text/comment-page-1/#comment-4346</link>
		<dc:creator>Becky</dc:creator>
		<pubDate>Tue, 09 Sep 2008 20:09:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.arenaflowers.com/blog/?p=378#comment-4346</guid>
		<description>Hello.

I agree with the avenue you are taking in terms of your marketing and the importance of customer feedback. I work for a company that provides survey services and social media monitoring. We have been amazed at the response of companies looking for someone to monitor the different blogs such as twitter and facebook regarding any remarks either for or against their company. I believe this is definitely going to be even more important in the coming years!

Becky 
Ann Michaels &amp; Associates.</description>
		<content:encoded><![CDATA[<p>Hello.</p>
<p>I agree with the avenue you are taking in terms of your marketing and the importance of customer feedback. I work for a company that provides survey services and social media monitoring. We have been amazed at the response of companies looking for someone to monitor the different blogs such as twitter and facebook regarding any remarks either for or against their company. I believe this is definitely going to be even more important in the coming years!</p>
<p>Becky<br />
Ann Michaels &amp; Associates.</p>
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