You might have noticed that I have been quite conspicuous by my absence from the Arena Flowers Blog for the last month or so. No, I’m not planning a wedding myself (!!) but have been beavering away with our all-new Arena Weddings microsite which, in itself, has become quite a labour of love!
If you’re lucky [...]

Filed under: Floristry, Flowers, General, Operations, Weddings on October 28th, 2008 | No Comments »

Something we learnt quite quickly after setting up Arena is that, if you run a business then it seems you’re fair game and people will make up outrageous claims to try and get money out of you.  It may be down to the idea that “Well, they’re a company so they won’t bother wasting time [...]

Filed under: Distribution, Ethics & Environment, Fraud, General, Operations on October 24th, 2008 | 3 Comments »

I was kindly invited by friend of Arena and former colleague, Dan Wilson, to talk at the Small Business 2.0 conference this weekend.  So I duly roused myself at the rather sprightly time of 7am this Saturday and fired up PowerPoint for the first time in a while.  I had to finish off the last [...]

Filed under: Marketing on October 13th, 2008 | 9 Comments »

Over the last few days there has been plenty of uncertainty in the global economy. Banks have failed, shares have plunged and deposits have disappeared. Even a nation has gone bust as Iceland attempts to keep the country from free falling into a recession. Not just that, the Icelandic troubles have caused ripples across Europe [...]

Filed under: Finance & Investment, Flowers, General on October 9th, 2008 | 3 Comments »

It’s been a while since my last post and yesterday I was mulling over which of numerous topics I should write about when a Friday fun shaped answer dropped conveniently into my lap.  A while back Adrian, friend of Arena and the man behind adding videos to your eBay listings, sent through a link to [...]

Filed under: General, Marketing on October 3rd, 2008 | 3 Comments »