Comments on: Online & Offline – Where Telly Meets The Web The highs and lows of running ArenaFlowers.com, warts and all. And other stuff. Fri, 12 Mar 2010 19:13:33 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Bill Muller http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4726 Bill Muller Mon, 02 Feb 2009 17:58:07 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4726 Thank you for your reference to the iProspect Offline Channel Influence on Online Search Behavior Study. If your readers are interested in any other <a href="//www.iprospect.com/about/searchenginemarketingwhitepapers.htm”" rel="nofollow">search engine marketing research studies<a> that address the interaction of search with other media, they can feel free to access them with our complements. Thank you for your reference to the iProspect Offline Channel Influence on Online Search Behavior Study. If your readers are interested in any other search engine marketing research studies that address the interaction of search with other media, they can feel free to access them with our complements.

]]> By: Stan http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4714 Stan Wed, 28 Jan 2009 16:05:31 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4714 Yes siree! He's now following me and this is the direct message I received: Many thank yous for kind follow.I spend long time finding best meerkat and hope you enjoy website! Aleks x Aleksandr_Orlov / Aleksandr_Orlov -- follow me at http://twitter.com/Aleksandr_Orlov reply on the web at http://twitter.com/direct_messages/create/Aleksandr_Orlov send me a direct message from your phone or IM: D ALEKSANDR_ORLOV your message here. (Nice touch, eh?) Yes siree!
He’s now following me and this is the direct message I received:

Many thank yous for kind follow.I spend long time finding best meerkat and hope you enjoy website! Aleks x

Aleksandr_Orlov / Aleksandr_Orlov

–
follow me at http://twitter.com/Aleksandr_Orlov
reply on the web at http://twitter.com/direct_messages/create/Aleksandr_Orlov
send me a direct message from your phone or IM: D ALEKSANDR_ORLOV your message here.

(Nice touch, eh?)

]]> By: Will – Priority Juggler http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4713 Will – Priority Juggler Wed, 28 Jan 2009 13:00:44 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4713 Good point re "an experience delivered", Nigel. We'll sort that out! And I noticed the timestamp thingy too...very annoying. Can hardly sleep at night! :) 36k followers for the meerkat...not bad at all! No doubt he's tweeting too... Good point re “an experience delivered”, Nigel. We’ll sort that out!
And I noticed the timestamp thingy too…very annoying. Can hardly sleep at night! :)

36k followers for the meerkat…not bad at all!
No doubt he’s tweeting too…

]]> By: Nigel - Arena Fan http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4712 Nigel - Arena Fan Wed, 28 Jan 2009 12:29:02 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4712 PS - your time stamp's wrong: still on BST. So it will be right again soon. From the guy who got the eBay phone clocks synchronised with the PC clocks. Yes, I know, I'm anal ... but I picked it up from Will. PS – your time stamp’s wrong: still on BST. So it will be right again soon.

From the guy who got the eBay phone clocks synchronised with the PC clocks. Yes, I know, I’m anal … but I picked it up from Will.

]]> By: Stan http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4711 Stan Wed, 28 Jan 2009 12:12:06 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4711 Oh and the NHS Choices site (budget of multi-millions) shortlisted me as a Online PR/Marketing bod last year before joining Arena. Their marketing team members get paid around £36,000 pa just for pushing paper around for the Dept of Health - so its good to see our taxes going on such a well constructed campaign - NOT! :o> Oh and the NHS Choices site (budget of multi-millions) shortlisted me as a Online PR/Marketing bod last year before joining Arena.
Their marketing team members get paid around £36,000 pa just for pushing paper around for the Dept of Health – so its good to see our taxes going on such a well constructed campaign – NOT! :o>

]]> By: Nigel - Arena Fan http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4710 Nigel - Arena Fan Wed, 28 Jan 2009 12:09:39 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4710 Interesting read, with some nice supporting graphs. We saw the feedback between search and other media when the BBC ran the "Penny Auctions" story in December. This phrase hadn't really been used before, but search volume exploded. Thankfully our team quickly kicked into action and got some dedicated ads up, we released some extra budget and had some great results. Another tangential example of the offline world feeding into search that I noticed last year is brands hopping onto the back of big news stories. I noticed both B&Q and Dominos buying "Large Hadron Collider" with amusing ads, although they'd have been better with a nice relevant landing page (and would have got better quality scores so lower min CPCs). Doubt they got many conversions, but a nice way to get brand exposure on heavily trafficked pages ... and I bet it worked out cheaper than banners on a CPM basis . I notice you're not buying "An Experience Delivered" Will? Interesting read, with some nice supporting graphs.

We saw the feedback between search and other media when the BBC ran the “Penny Auctions” story in December. This phrase hadn’t really been used before, but search volume exploded. Thankfully our team quickly kicked into action and got some dedicated ads up, we released some extra budget and had some great results.

Another tangential example of the offline world feeding into search that I noticed last year is brands hopping onto the back of big news stories. I noticed both B&Q and Dominos buying “Large Hadron Collider” with amusing ads, although they’d have been better with a nice relevant landing page (and would have got better quality scores so lower min CPCs). Doubt they got many conversions, but a nice way to get brand exposure on heavily trafficked pages … and I bet it worked out cheaper than banners on a CPM basis .

I notice you’re not buying “An Experience Delivered” Will?

]]> By: Stan http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4709 Stan Wed, 28 Jan 2009 12:05:24 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4709 Following on from Will's comment, the Compare the Meercats/Markets campaign is an excellent contemporary example of cross platform marketing - with a viral Facebook 'fan' campaign also in the mix: http://www.facebook.com/pages/Aleksandr-Orlov-Founder-of-Compare-the-Meerkat/55085907066?sid=95afafce2990c72d39737bcaf1ed4f7b&ref=s Clever, brilliant, and in the words of Aleksandr himself - "simples!" Following on from Will’s comment, the Compare the Meercats/Markets campaign is an excellent contemporary example of cross platform marketing – with a viral Facebook ‘fan’ campaign also in the mix:

http://www.facebook.com/pages/Aleksandr-Orlov-Founder-of-Compare-the-Meerkat/55085907066?sid=95afafce2990c72d39737bcaf1ed4f7b&ref=s

Clever, brilliant, and in the words of Aleksandr himself – “simples!”

]]> By: Will – Priority Juggler http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4708 Will – Priority Juggler Tue, 27 Jan 2009 14:52:08 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4708 Also an interesting take on this type of advertising from Martin Belam on his blog.. http://www.currybet.net/cbet_blog/2009/01/act_on_co2.php Also an interesting take on this type of advertising from Martin Belam on his blog..
http://www.currybet.net/cbet_blog/2009/01/act_on_co2.php

]]> By: Will – Priority Juggler http://www.arenaflowers.com/blog/2009/01/27/online-and-offline-where-telly-meets-the-web/comment-page-1/#comment-4707 Will – Priority Juggler Tue, 27 Jan 2009 14:39:32 +0000 http://www.arenaflowers.com/blog/?p=768#comment-4707 These types of ads have grown loads of late, it's crazy. Can't turn telly on without seeing one. One that I found amusing was the "compare the meerkats" campaign, including mini site and all. It didn't take long for the competition (confused.com) to get in on the act though and start bidding on the search term promoted on the TV in quite an amusing way. http://www.google.co.uk/search?num=100&hl=en&safe=off&rlz=1B3GGGL_enGB211GB211&q=compare+the+meerkat&btnG=Search&meta= I'm surprised that Burger King (or at least McDonalds) aren't bidding on "I'm loving it" too, given how frequently that strap line is used on TV.. http://www.google.co.uk/search?q=i%27m+loving+it&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enGB211GB211 These types of ads have grown loads of late, it’s crazy. Can’t turn telly on without seeing one. One that I found amusing was the “compare the meerkats” campaign, including mini site and all.

It didn’t take long for the competition (confused.com) to get in on the act though and start bidding on the search term promoted on the TV in quite an amusing way.

http://www.google.co.uk/search?num=100&hl=en&safe=off&rlz=1B3GGGL_enGB211GB211&q=compare+the+meerkat&btnG=Search&meta=

I’m surprised that Burger King (or at least McDonalds) aren’t bidding on “I’m loving it” too, given how frequently that strap line is used on TV..
http://www.google.co.uk/search?q=i%27m+loving+it&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enGB211GB211

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