British Heart Foundation – Charity Flowers & Fundraising …Part Deux!
Regular readers of Flowers …uncut will already be well aware of our occasional support of charities and good causes as well as the launch of the Arena-powered Cancer Research UK flower shop earlier this year. Cancer Research UK and flowers make a great fit, especially around Mother’s Day and the “Race For Life” (we’re currently sending out flyers for the Race with all Arena and Cancer Research UK orders and you should all join in!).
No sooner had we announced the Cancer Research UK site than we received a call from the UK’s favourite heart charity, the British Heart Foundation, which had been on the look-out for something similar to support its own fund raising efforts.
We were more than happy to oblige, especially given our previous happy experiences working with the BHF around Valentine’s Day and the good fit of hearts and romantic flowers. So we put our creative hats on and got to work with the lovely ladies in the BHF marketing team to create a BHF Flowers website that reflects the established brand and messaging of this popular charity.
As with our Cancer Research UK partnership, 20% of the gross order value (excluding any delivery costs, which we seldom charge anyway) is donated to the British Heart Foundation, plus 100% of any donation amount (you can add a donation in checkout). We’re working on ways to allow gift aid too. To find out more about how we work with the UK’s leading charities, and how we can afford to donate a such a significant amount from each order, check out our blog post announcing our work with Cancer Research UK.
And in the future? Whilst we could do loads and loads of these partner charity sites, we’d prefer to keep the offer narrow and relevant to our flower and gifting business so there are unlikely to be many more (if any!). But what is certain is that we’re very proud to be working with two of the UK’s most worthwhile charities. Please show them your support too!
If you found this post interesting, you might also enjoy our other posts about good causes and fund raising and you might also enjoy our posts about ethics and the environment.
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Filed under: Ethics & Environment, General, Good Causes & Charities on May 29th, 2009
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