Flowers & Fun messaging service and twitter app launches.
It’s a week since Valentine’s Day – a busy time for florists around the globe – and things have remained as exciting as ever at Arena Flowers.
Particularly exciting as we launched our new tool: Flowers & Fun. This is a completely free (and fun!) messaging service allowing you to send messages with a virtual bouquet. Flowers & Fun is perfect for sending a quick note and provides something a bit different to a quick, one line email or tweet.
It’s simple to use; 1) Choose your message, write the recipient’s name 2) Edit the message and choose the bouquet. Then send!
Your messages can be easily sent by email, or posted to Facebook. We’ve integrated it with Twitter too to enable you to quickly post notes celebrating Birthdays, achievements…and well, just about anything.
Flowers & Fun is particularly innovative because there’s some pretty clever technology running in the background that identifies people wishing one another a happy Birthday or sending congratulations through Twitter; our Flowers & Fun account (http://twitter.com/flowersandfun) sends a short message with a virtual card attached.
We wanted to create something innovative, surprising and something to make people smile. So far the community response to the Twitter messaging has been very positive.
Flowers & Fun for Twitter is the latest in technological gadgetry we are so passionate about developing at Arena Flowers. Our Flowers & Fun for Facebook application launched in 2007 and so far there’ve been 65,000 virtual bouquets sent via Facebook (try Flowers & Fun Facebook for free here).
Arena Flowers is developing a tradition of exploring the web’s capabilities and using new technology – not just to make fun tools – but also to enhance the customer experience. We have a photo uploading service on Arena Flowers, allowing customers to add photos when they order our flowers for delivery. Using our calendar service, you can create electronic reminders for key events to make sure you never miss someone’s Birthday and order your Mother’s Day flowers in good time. Those who’ve used our flower delivery service will know of our SMS delivery messages to let you know when your orders have been delivered.
Coincidentally (and very timely), we were proud to have been announced as one of Smarta100, an award which celebrates dedication to innovation in small business. See our Smarta100 award here. We are pleased to have been awarded and see this as an acknowledgement of our passion for using technology to create a great user experience and to engage new customers.
We love feedback, if you have any for us about Flowers & Fun (or anything at all), email feedback @ arenaflowers.com or follow us on Twitter (http://twitter.com/arenaflowers).
Many thanks to Marc G. Smith for helping us build Flowers & Fun and for being a good friend of Arena Flowers.
Filed under: General, Marketing, Matters Webby on February 22nd, 2010
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