The Flowers & Plants Association is the UK’s promotional organisation for all commercially grown cut flowers and indoor plants. The FPA offers expert, unbiased advice on fresh flowers and indoor plants to consumers, press and trade. So we invited Andrea Caldecourt, who runs the Flowers & Plants Association, to write a guest post for us […]
Filed under: Customers, Flowers, Guest Posts on April 29th, 2008 | No Comments »
There have been three winners with Arena Flowers this month, in various ways. So, in ascending order of importance, we have:
1. £50 Bouquet Newsletter Winner
Every time we send our main newsletter (once a month), someone wins a free order of value up to £50. This month’s lucky winner was Mark S from Worcestershire. […]
Filed under: Customers, Ethics & Environment, General on April 25th, 2008 | No Comments »
They all begin with an R! Our red roses are typically sent to woo loved ones (sometimes in truly spectacular fashion). Occasionally, however, they get put to a different use. For instance, Rachel, friend of Arena and occasional adviser on matters ethical, had a leaving party not long ago. Everyone came as […]
Filed under: Customers, Flowers, General on April 18th, 2008 | No Comments »
We get a lot of compliments about our orchids and they really are the most beautiful, elegant plants. Actually, they are not ordinary plants, they are epiphytic plants; an epiphyte is a plant that grows on another plant without taking food from it and our orchids are grown on pieces of bark with the aerial […]
Filed under: Customers, Flowers on April 4th, 2008 | 1 Comment »
Hello, everyone. Apologies for the relative blog silence of late. We’ve been super busy at Flowers HQ - not only is Valentine’s Day looming, but we’ve also been hard at work on a top secret, world first feature for our customers - video and voice messages delivered with flowers. Heard of […]
Filed under: Customers, Marketing, Matters Webby, Mega Days, Setting up, Valentine's Day on February 8th, 2008 | 1 Comment »
It’s hard coming up with a catchy name for a new service that breaks the mould. After much discussion, we settled on Arena for Business. It’s been a while coming, but we’ve grown organically (much like many of our plants and flowers, wines and chocolates) and the clamour for a business proposition has meant we’ve […]
Filed under: Customers, Marketing, Setting up on November 20th, 2007 | 3 Comments »
We are constantly surprised by the number of people who attempt to make fraudulent orders on our site. Fortunately for us, we have a series of sophisticated security checks which bring most of these to light before we send them out – it is a constant battle and one that we are determined to […]
Filed under: Customers, Ethics & Environment, Fraud on November 2nd, 2007 | No Comments »
Hot on the heels of Jackie’s post last week about a customer suing his regular florist for the princely sum of £750k (for revealing his infidelities), today we read this headline: “Interflora website ‘rips off’ customers“. For an industry that brings happiness and joy, love and best wishes, it’s certainly been a grim seven […]
Filed under: Big Mistakes, Customers, Ethics & Environment, Fraud, Matters Webby on August 21st, 2007 | 4 Comments »
Here in Customer Service, we have just been reading of a man in the States who is suing a florist for £750,000 for blowing the lid on his affair. The company in question had sent a note to his home address thanking him for placing an order of a dozen red roses. His […]
Filed under: Customers, General on August 16th, 2007 | 1 Comment »
Every now and again we get a really ace order through and it makes our day. We reckon we have a particularly brilliant one for delivery tomorrow. It combines the gift buying staples of “going the extra mile” and “buying everything in the shop” with a new attribute - “making Richard [ace Arena driver] sing […]
Filed under: Customers, General, Mega Days on July 12th, 2007 | No Comments »
Tuesday 5th June was an exciting day for Sam (tech and design guru), Ronald (flower buying Dutch masterpiece), Alina (chief flower wrangler) and myself (me!), as we attended ABN Amro’s “World Environment Day” fair in ABN’s offices in the City of London.
ABN Amro is pretty hot on sustainable initiatives and driving ethical, environmental policies through […]
Filed under: Customers, Ethics & Environment, Marketing on June 26th, 2007 | No Comments »
Our biggest personal order to date! If anyone wants to make a really romantic gesture they will have to go a very long way to beat this one. Our customer (we’ll call him Mr D) phoned wanting to make a dramatic gesture for a girl who was leaving the UK to travel. […]
Filed under: Customers, Flowers on June 1st, 2007 | 2 Comments »
