The subject of this post is rather similar to that of our floral Viagra post which we wrote a few months ago. However, while the floral Viagra post focused on the surprising ability of Viagra to rejuvenate fresh cut flowers so that they stay in bloom for an extended period of time, this post is […]
Filed under: Flowers, General on May 12th, 2008 | No Comments »
Yes, that really is a full size elephant made of flowers!
The Haarlem Annual Flower Parade or the Bloemen Corso as it is known locally is a spectacular display of floral wizardry. With a cavalcade of twenty elaborate floats and thirty attractively decorated luxury cars, the event is replete with the vibrant splendour of superskilled floristry. […]
Filed under: Floristry, Flowers, General on May 2nd, 2008 | 2 Comments »
The Flowers & Plants Association is the UK’s promotional organisation for all commercially grown cut flowers and indoor plants. The FPA offers expert, unbiased advice on fresh flowers and indoor plants to consumers, press and trade. So we invited Andrea Caldecourt, who runs the Flowers & Plants Association, to write a guest post for us […]
Filed under: Customers, Flowers, Guest Posts on April 29th, 2008 | No Comments »
As consumer demand for sustainable and ethical living grows, people are increasingly buying products that boast strong ethical credentials. This trend is equally true in the flowers industry, but consumers can be confused by the numerous different “ethical” standards for flowers, “Fairtrade” and “Fair Flowers Fair Plants” (FFP) being the two most widespread. In […]
Filed under: Ethics & Environment, Flowers, Guest Posts on April 21st, 2008 | No Comments »
They all begin with an R! Our red roses are typically sent to woo loved ones (sometimes in truly spectacular fashion). Occasionally, however, they get put to a different use. For instance, Rachel, friend of Arena and occasional adviser on matters ethical, had a leaving party not long ago. Everyone came as […]
Filed under: Customers, Flowers, General on April 18th, 2008 | No Comments »
When out for stroll last weekend, Georgi spotted this lovers’ embrace between two beautiful spring flowers - the eternal favourite the daffodil (aka the narcissus) and some purple tulips. A beautiful image of nature at work. Click to enlarge.
Have a great weekend!
These icons link to social bookmarking sites where readers can share […]
Filed under: Flowers, General on April 11th, 2008 | No Comments »
We get a lot of compliments about our orchids and they really are the most beautiful, elegant plants. Actually, they are not ordinary plants, they are epiphytic plants; an epiphyte is a plant that grows on another plant without taking food from it and our orchids are grown on pieces of bark with the aerial […]
Filed under: Customers, Flowers on April 4th, 2008 | 1 Comment »
This year, we elected to make a donation to the British Heart Foundation’s Valentine’s Campaign for every one of our Tulips Bouquets and our Heart of Chocolates products sold for Valentine’s Day. We’re happy to report that in this way we raised several hundred pounds for the BHF (exact figure and cheque to the […]
Filed under: Ethics & Environment, Flowers, General, Mega Days, Valentine's Day on February 21st, 2008 | No Comments »
Valentine’s Day is the busiest day of the year at Flowers HQ. We plan and organise the day well in advance to try to minimise hiccups and to ensure we successfully bring lovers together on the big day. It’s not easy, as we do about 20 times more orders than normal on the […]
Filed under: Distribution, Floristry, Flowers, Mega Days, Operations, Valentine's Day on February 15th, 2008 | No Comments »
We often get asked about floristry, how we make our bouquets, what goes into them and so on. So we thought it might be fun to actually show our readers first hand. With Valentine’s Day exactly a month away, we felt that we had to choose the most romantic bouquet of all for […]
Filed under: Floristry, Flowers, Mega Days, Valentine's Day on January 14th, 2008 | 2 Comments »
We love flowers and we love weddings – combine the two and our florists are in heaven! Nothing is more exciting for them than to help make that very special day even more special by designing some really beautiful wedding arrangements. We can organise wedding bouquets, buttonholes, church decorations, table arrangements for the […]
Filed under: Flowers, General, Weddings on January 9th, 2008 | No Comments »
Hi. My name’s Rupert and I’ve been working as a customer service rep at Arena Flowers for a few months now to earn some cash to support my glamorous student lifestyle of baked beans on toast. Everything had gone as expected in the CS role, happily answering calls, updating orders etc until the 20th […]
Filed under: Christmas Flowers, Distribution, Flowers, General, Mega Days on December 28th, 2007 | No Comments »
It has to be said that our florists are some of the jolliest people I have ever met. It’s not difficult to imagine that spending every day with flowers puts a smile on your face so it’s always nice to come in to the office via the warehouse in the morning.
A typical path in […]
Filed under: Christmas Flowers, Distribution, Floristry, Flowers, General, Mega Days on December 14th, 2007 | 1 Comment »
Today was a fun day at Flowers HQ. One of those days when I reflect how happy I am that our team took the risk and ventured away from our easy(ish) jobs into the uncharted (and scarier) waters of Arena, flowers and building a business for flower lovers. Hooray!
I’ve been out of the office for […]
Filed under: Ethics & Environment, Flowers, General, Marketing, Matters Webby on October 25th, 2007 | 4 Comments »
Roses are red. Yellow. Pink. White and even Orange. But have you ever heard of blue roses!? No. That’s because blue roses don’t just exist. Indeed, it would have made a great addition to the incredible beauty of the rose family. In fact, it will. Advancement in biotechnology research has made growing blue roses […]
Filed under: Flowers, General on October 18th, 2007 | 8 Comments »
We care for our flowers and we want our customers to enjoy them in full bloom for a while. That’s why with all the flowers that we send out, we include a sachet of specially formulated food and preservatives to extend longevity (free of charge, of course!). It helps the flowers in providing nourishment, preventing […]
Filed under: Flowers, General on October 5th, 2007 | 2 Comments »
Last weekend was a great weekend for us flower lovers; a trip to the flowers HQ of the world - Holland! (actually, if we’re being precise, we went to The Netherlands - Holland is merely a region of The Netherlands but who’s counting?).
Anyway, here are lots of pictures of our adventures in the country that […]
Filed under: Flowers, General, Setting up, Start up on September 26th, 2007 | 5 Comments »
Last night, after an enthusiastic exchange of final amends we launched ‘Flowers & Fun’ the Arena Flowers Facebook application. As with all things Arena, Flowers & Fun had always been there in our ‘to do’ list but it wasn’t until last week that Will’s frantic text messages became too much to ignore – the application […]
Filed under: Flowers, General, Marketing, Matters Webby on July 27th, 2007 | No Comments »
We’ve been trying to work out which of these two “wonders of the natural world” is the most bizarre and/or disgusting. We can’t decide, so over to you! Let us know what you think in the comments section.
1. The Raffelsia, the world’s largest flower: Whoever has been lucky and seen the humungous flower […]
Filed under: Flowers, General on July 6th, 2007 | 2 Comments »
We just got our copy of the Flower & Plants Association’s annual report through. The F&PA is the UK’s industry body, tasked with supporting and promoting the UK flower and indoor plants industry. There are a couple of interesting statistics in there:
£2.2bn of flowers and £509m of plants were sold in 2006; and
That […]
Filed under: Floristry, Flowers on June 9th, 2007 | No Comments »