Do you know a mum who would love to receive a free luxury Arena hand-tied bouquet plus a selection box of scrummy luxury handmade chocolate, all worth £100?
We’re searching the length and breadth of Great Britain to find Arena Mum of the Year 2010.
Nominate your mum (or someone else’s!) by simply submitting a [...]
Filed under: Customers, General, Mega Days, Mother's Day on March 2nd, 2010 | No Comments »
It’s a week since Valentine’s Day – a busy time for florists around the globe – and things have remained as exciting as ever at Arena Flowers.
Particularly exciting as we launched our new tool: Flowers & Fun (http://www.flowersfun.co.uk). This is a completely free (and fun!) messaging service allowing you to send messages with a virtual [...]
Filed under: General, Marketing, Matters Webby on February 22nd, 2010 | No Comments »
It was my pleasure to be at Small Business 2.0 this year; an even greater pleasure to take part in the SEO panel and SEO forum session.
There were some interesting speakers there from BT Tradespace. Ivan Croxford had sage advice and hilarious anecdotes about managing reputation via the BT Tradespace platform and social sites more [...]
Filed under: General, Marketing, Matters Webby on January 26th, 2010 | No Comments »
As you’ll know from our announcement earlier this year, we’ve been working very closely with the British Heart Foundation (BHF) to get their branded charity flowers website off the ground. But our association with the nation’s heart health charity goes back to the early days of Arena Flowers, as we’ve always been happy to help [...]
Filed under: Ethics & Environment, Flowers, General, Good Causes & Charities, Mega Days, Valentine's Day on December 29th, 2009 | No Comments »
This is my third post on Flowers…uncut, but my first as an Arena Flowers employee. I’ve been a friend of the company since the early days and have written some guest posts on brand reputation and making the most of off-line advertising.
The temperature in London has dropped; it’s started snowing, however things are definitely hotting-up at Flowers [...]
Filed under: Christmas Flowers, Flowers, General on December 17th, 2009 | No Comments »
Hello, dear reader.
Just a quick note to say that deliveries of gorgeous flowers from Flowers HQ to all our UK destinations (and indeed to all the European destinations that we cover) will NOT be disrupted by the Royal Mail strikes now or in the future.
Our deliveries, whether they’re made by our own full time drivers [...]
Filed under: Distribution, General on October 29th, 2009 | No Comments »
It’s been a while since our last blog post while we’ve been working frantically on a whole bunch of exciting new partnership projects behind the scenes – all to be revealed in the coming few weeks. But one such partnership deserves a blog post of it’s own, as we’re proud to announce a new charity [...]
Filed under: Ethics & Environment, General, Good Causes & Charities on August 27th, 2009 | No Comments »
Happy Birthday to us, Happy Birthday to us, Happy Birthday Arena Flowers, Happy Birthday to us! Yes, believe it or not but Arena Flowers turns 3 years young today – and to celebrate, our Head Florist Andrew has created us this super-dooper birthday cake made from flowers!
Consisting of our ethically sourced Grand Prix roses, our [...]
Filed under: Floristry, Flowers, General, Operations, Setting up on July 28th, 2009 | No Comments »
With our Wedding Flowers hotline ringing off the hook, Judith up to her chin in raffia, and our drivers up at the crack of dawn for early morning Saturday deliveries, the wedding season is now truly upon us at Flowers HQ. With the bustles of brides visiting our wedding team in Park Royal for advice [...]
Filed under: Finance & Investment, Flowers, General, Weddings on June 30th, 2009 | No Comments »
I was recently invited by friend of Arena, Trevor Ginn, to write a guest post for his blog eBay, eCommerce life. As well as being a blogger, Trevor runs an online baby and nursery shop, Hello Baby and an Internet consultancy, Vendlab. Naturally, being a sucker for flattery from other webby types, I was happy [...]
Filed under: General, Matters Webby on June 17th, 2009 | 1 Comment »
Regular readers of Flowers …uncut will already be well aware of our occasional support of charities and good causes as well as the launch of the Arena-powered Cancer Research UK flower shop earlier this year. Cancer Research UK and flowers make a great fit, especially around Mother’s Day and the “Race For Life” (we’re currently [...]
Filed under: Ethics & Environment, General, Good Causes & Charities on May 29th, 2009 | No Comments »
A quick ‘Pop Quiz’ for you: What do Jon Bon Jovi, Kate Winslet, Cameron Diaz, Steffi Graf, Jodie Foster and Tiger Woods (pictured, right) all have in common? Apart from probably having a few bob to their names, they are all reported to be famous hay fever sufferers and/or allergic to flowers.
With an estimated 20% [...]
Filed under: Customers, Floristry, Flowers, General, Matters Webby, Operations, Weddings on May 26th, 2009 | No Comments »
As regular visitors to this blog may know, when we go on holiday we try to bring back some silly chocolate from where we’ve been. So, amongst other things, we’ve had “Cowboy” chocolate from Houston, Texas, a chocolate Eiffel Tower (from, erm, Paris) and various other “amusing” confectionery. It’s been a while since the last [...]
Filed under: General on May 19th, 2009 | 2 Comments »
I like gadgets and as such love our Arena ‘toys’. As the subject for this post is centered around our latest toy I have been charged with telling the story.
Something that I think I should clarify at this juncture is the definition of a ‘toy’. We are a florist not a toy shop so by [...]
Filed under: General, Matters Webby, Mega Days on April 27th, 2009 | 2 Comments »
We’ve been a little quiet on the blog front this past few weeks – call it a little blog break while we recovered from the excitement of serving sumptuous fresh flowers to the nation’s romantics on Valentine’s Day, then just a few weeks later, creating the perfect Mother’s Day bouquet arrangements for mums, grandmas and [...]
Filed under: General, International Flowers, Marketing, Mega Days, Mother's Day on April 23rd, 2009 | 3 Comments »
The Arena Weddings arm of Arena Flowers has been around for just over a year now, and what a better way to celebrate our first twelve months than to take some examples of our beautiful fresh wedding flowers on the road.
The enquiry from Marika, organiser of the Think Pink Wedding Show came late in the [...]
Filed under: Customers, Distribution, Floristry, Flowers, General, Good Causes & Charities, Marketing, Operations, Weddings on January 29th, 2009 | No Comments »
Following up from her previous well-received guest post, we asked Pascale, friend of Arena and online marketing guru, if there was another topic she fancied sharing her thoughts on. Sure enough, there was. So here’s a very interesting discussion of how the web and TV and other media are getting increasingly intertwined and changing the [...]
Filed under: General, Marketing, Matters Webby on January 27th, 2009 | 9 Comments »
Just three good reasons to mosey on down to the David Lloyd Health & Fitness Club in Raynes Park, South West London today (Saturday 24 January) where yours truly will be exhibiting the floral fineries of our rapidly growing wedding flowers arm Arena Weddings at the Wear It Pink Wedding Show.
On display will be some [...]
Filed under: Customers, Floristry, Flowers, General, Good Causes & Charities, Marketing, Weddings on January 24th, 2009 | 1 Comment »
I’m off on another trip to chilly Holland tomorrow (though it won’t be quite as cold as it has been) for more Valentine’s related floweriness. So I had a lot to finish up this evening and I was last to leave the office. As I went to lock up, something sitting on the corner of [...]
Filed under: General, Valentine's Day on January 21st, 2009 | 2 Comments »
Steve and I were in The Netherlands end of last week, visiting Ronald and catching up on the progress of Arena Bloemen and Arena Blumen, as well making more preparations for Valentine’s Day. It was a mite chilly here in good old Blighty, but we soon learned that our European cousins hadn’t got off any [...]
Filed under: Distribution, General, International Flowers, Operations on January 13th, 2009 | No Comments »
Happy New Year to everyone!
We’ve been a bit quiet on the blog of late, what with having to get all our Christmas flower deliveries sorted and having to do some very very last minute Christmas shopping of our own too. We’re back in the saddle now, looking forward to 2009 and will be posting [...]
Filed under: Customers, Ethics & Environment, Finance & Investment, General, Good Causes & Charities, International Flowers, Mega Days, Operations, Valentine's Day on January 5th, 2009 | No Comments »
It’s my birthday today. Hooray! Birthday flowers, birthday balloons, birthday greetings cards all round! Oh, and I’ll have some “healthy” chocolate too – I am getting old after all. Right – that’s the search engine optimisation bit out of the way. I’m 33 today. Ouch! 11 years til my next symmetrical birthday. Best enjoy this [...]
Filed under: Christmas Flowers, Distribution, General on December 2nd, 2008 | 9 Comments »
Yesterday was a busy day for anti-fraud newsflow plus some good old fashioned web fear mongering. Don’t get me wrong – web fraud happens and needs to be combated but there is often something shrill and hysterical about the reporting of online fraud, especially in the UK. “Everyone PANIC!” would seem to summarise the editorial [...]
Filed under: Big Mistakes, Ethics & Environment, Fraud, General, Marketing, Matters Webby on November 18th, 2008 | 11 Comments »
Dr. Dave Chaffey, is the Director and lead consultant for Marketing Insights Limited, an independent marketing consultancy. He is also the best selling author of Internet Marketing books used by digital marketing professionals and on many University and College Courses globally. His latest book, Internet Marketing: Strategy, Implementation and Practice, which features Arena Flowers’ case [...]
Filed under: General, Matters Webby on November 14th, 2008 | 7 Comments »
Those of you subscribed to our free flowery newsletters will have seen this morning that Arena is supporting the annual Poppy Appeal. We’re donating 10% of the order value for all orders which include Braveheart, The One or 20 Luxury Red Roses between now and Friday to the Appeal.
We believe this is a very good [...]
Filed under: Ethics & Environment, General, Good Causes & Charities on November 11th, 2008 | 1 Comment »
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