Will has been busy as a regular contributor to econsultancy’s blog as well as others, so we thought we’d share some of his posts here too. Having a growing online business can be filled with thousands of individual decisions, each of which in sum can lead to the shape of your business. We thought we’d [...]
Filed under: Big Mistakes, General, International Flowers, Marketing, Setting up, Start up on July 11th, 2011 | No Comments »
If you think your partner may be worried about getting you something you actually want for Valentine’s day, we’ve created a handy little tool on our Valentine’s Wishes page to help you give them a little bit of a nudge in the right direction. We’ve taken our favourite Valentine’s flowers and put them onto one [...]
Filed under: Customers, Flowers, Marketing, Valentine's Day on January 25th, 2011 | No Comments »
A few weeks back, around the time of the World Cup, we (Flower HQ’s three marketing execs) thought we would have a shot at creating a fun short video, in the hope that it might get a few views on YouTube and drive some brand awareness. That was the idea anyway. We also knew there [...]
Filed under: Big Mistakes, Flowers, General, Marketing on August 5th, 2010 | 3 Comments »
Hello all, my name is Freddie (a.k.a Flower Funster on the blog). I joined Arena around the February Valentine’s period and as you can imagine it was a VERY busy first few days. I came to Arena off the back of studying Environmental Business at Leeds, and was looking forward to trying something new and [...]
Filed under: General, Marketing, Matters Webby on July 7th, 2010 | 1 Comment »
It’s a week since Valentine’s Day – a busy time for florists around the globe – and things have remained as exciting as ever at Arena Flowers. Particularly exciting as we launched our new tool: Flowers & Fun. This is a completely free (and fun!) messaging service allowing you to send messages with a virtual [...]
Filed under: General, Marketing, Matters Webby on February 22nd, 2010 | No Comments »
It was my pleasure to be at Small Business 2.0 this year; an even greater pleasure to take part in the SEO panel and SEO forum session. There were some interesting speakers there from BT Tradespace. Ivan Croxford had sage advice and hilarious anecdotes about managing reputation via the BT Tradespace platform and social sites [...]
Filed under: General, Marketing, Matters Webby on January 26th, 2010 | No Comments »
A few months back, Will wrote a first post about previous newsletter winners and had promised to frequently update the winners on our blog. Since Will’s last post in March, we have sent out Seven more newsletters and we have seven new winners (Some are already updated on Will’s Post) who need a grand mention [...]
Filed under: Customers, Marketing on November 5th, 2009 | No Comments »
We’ve been a little quiet on the blog front this past few weeks – call it a little blog break while we recovered from the excitement of serving sumptuous fresh flowers to the nation’s romantics on Valentine’s Day, then just a few weeks later, creating the perfect Mother’s Day bouquet arrangements for mums, grandmas and [...]
Filed under: General, International Flowers, Marketing, Mega Days, Mother's Day on April 23rd, 2009 | 3 Comments »
We quite often get asked “So, does anyone ever win that free newsletter competition or is it just a fake?”. The answers are “Yes, every month!” and “Absolutely not!”. We typically send one “postcard” email and one full newsletter every month (Mother’s Day flowers edition going out tomorrow). In the newsletter we announce the winner [...]
Filed under: Customers, Marketing on March 9th, 2009 | No Comments »
The Arena Weddings arm of Arena Flowers has been around for just over a year now, and what a better way to celebrate our first twelve months than to take some examples of our beautiful fresh wedding flowers on the road. The enquiry from Marika, organiser of the Think Pink Wedding Show came late in [...]
Filed under: Customers, Distribution, Floristry, Flowers, General, Good Causes & Charities, Marketing, Operations, Weddings on January 29th, 2009 | No Comments »
