Last night, after an enthusiastic exchange of final amends we launched ‘Flowers & Fun’ the Arena Flowers Facebook application. As with all things Arena, Flowers & Fun had always been there in our ‘to do’ list but it wasn’t until last week that Will’s frantic text messages became too much to ignore – the application [...]
Filed under: Flowers, General, Marketing, Matters Webby on July 27th, 2007 | 3 Comments »
I received the email below yesterday (no idea why it was written in lurid purple!). Having had a look, I wasn’t initially convinced that Blackle is for real. Both natural and paid search results differ from those returned on conventional Google. It could be that it’s only set up for US searchers. Or a more [...]
Filed under: Ethics & Environment, Marketing, Matters Webby on July 25th, 2007 | 3 Comments »
Being an online retailer is not easy, especially when it’s such an interconnected world where making the right connections is the key to achieving objectives. At Arena Flowers we mull over the different online advertising channels every day, reviewing their promises to dramatically boost our visitors overnight. It would be easy if we had very [...]
Filed under: Big Mistakes, Marketing, Matters Webby on July 23rd, 2007 | 5 Comments »
A couple of weeks ago we moved our website to greener pastures; RackSpace. Moving ISPs is not something you want to do on a regular basis and is often associated with fear. The fear of losing something along the way (our website and thus livelihood, for instance!). This time the process of migration was done [...]
Filed under: Ethics & Environment, Matters Webby on July 2nd, 2007 | 3 Comments »
An online florist doesn’t mean that we exist in the virtual world. Each one of us at Arena is a social animal, with a desire to share our experiences with our customers and an eagerness to grab attention. That’s how we realised the importance of blogging as a new form of communication to share our [...]
Filed under: Marketing, Matters Webby on June 12th, 2007 | 4 Comments »
We love gumtree. We’ve recruited about 20 members of our team using the site, at a fraction of the cost of using a recruitment agency. In fact, aside from people we always knew we wanted to hire, every single other recruit has come through gumtree, including drivers, florists, customer service ladies and even our search [...]
Filed under: General, Marketing, Matters Webby, Setting up, Start up on June 4th, 2007 | No Comments »
…I was pretending to go to my friend Ash’s wedding in Jaipur, India, whilst actually flying to sit at the feet of web gurus in San Francisco, USA. I had a job at the time (at eBay UK), but, having agreed in principle with Steve that we should set up Arena, I then had to [...]
Filed under: Marketing, Matters Webby, Start up on May 27th, 2007 | 1 Comment »
