As you’ll know from our announcement earlier this year, we’ve been working very closely with the British Heart Foundation (BHF) to get their branded charity flowers website off the ground. But our association with the nation’s heart health charity goes back to the early days of Arena Flowers, as we’ve always been happy to help [...]
Filed under: Ethics & Environment, Flowers, General, Good Causes & Charities, Mega Days, Valentine's Day on December 29th, 2009 | No Comments »
If you’ve missed Valentine’s Day and forgot to send flowers from our exclusive Valentine’s range, here’s another chance to heal hearts; by supporting British Heart Foundation’s “Red for Heart” Campaign. After all, February is not just a month of romantic messages, but also the National Heart Month.
Like last year, when we did the BHF Valentine’s [...]
Filed under: Ethics & Environment, Good Causes & Charities, Mega Days, Valentine's Day on February 25th, 2009 | 1 Comment »
It’s nearly a week since Valentine’s Day and like previous years, this year too was manic with customers rushing to send flowers to their loved ones. Despite all the economic gloom and the discomforting worries about how we would compare our sales to previous years, sales were surprisingly strong adding to the notion that love [...]
Filed under: Distribution, Floristry, Flowers, Mega Days, Operations, Valentine's Day on February 19th, 2009 | 1 Comment »
The big day is just round the corner and, given the “interesting” economic environment we find ourselves in, we thought we’d share a few top tips to help Valentine’s Day lovers get the most out of their money and avoid some obvious pitfalls.
What does she actually want? A survey by a US florist found [...]
Filed under: Floristry, Flowers, Mega Days, Valentine's Day on February 4th, 2009 | 5 Comments »
I’m off on another trip to chilly Holland tomorrow (though it won’t be quite as cold as it has been) for more Valentine’s related floweriness. So I had a lot to finish up this evening and I was last to leave the office. As I went to lock up, something sitting on the corner of [...]
Filed under: General, Valentine's Day on January 21st, 2009 | 2 Comments »
Happy New Year to everyone!
We’ve been a bit quiet on the blog of late, what with having to get all our Christmas flower deliveries sorted and having to do some very very last minute Christmas shopping of our own too. We’re back in the saddle now, looking forward to 2009 and will be posting [...]
Filed under: Customers, Ethics & Environment, Finance & Investment, General, Good Causes & Charities, International Flowers, Mega Days, Operations, Valentine's Day on January 5th, 2009 | No Comments »
We love our customers – we really do – and absolutely nothing gives us more pleasure than to make someone’s day by delivering our flowers. But sometimes customers can make life very interesting for us here at Flowers HQ, and they sometimes think we have almost magical powers of divination!
Here, in a light-hearted, tongue-in-cheek [...]
Filed under: Christmas Flowers, Customers, Distribution, General, Mega Days, Mother's Day, Operations, Valentine's Day on August 13th, 2008 | 6 Comments »
Quick intro from Will: We often get asked “So why is Arena Flowers so much better than John Lewis, Marks & Spencers or Interflora then? After all, you only sell a set of standard bouquets, just like them.” Well, that couldn’t be further from the truth. Unlike the bigger players, we do numerous bespoke and [...]
Filed under: Christmas Flowers, Customers, Distribution, Floristry, Flowers, General, Mega Days, Mother's Day, Operations, Valentine's Day, Weddings on August 6th, 2008 | No Comments »
Despite being a rampant Chelsea supporter, black is my colour, rather than blue. Look in my wardrobe and you’ll soon get lost. Not because it’s as big as the Flowers HQ fridge but because, apart from the odd red or white Adam Ant t-shirt (!), I just don’t do patterns or colours. [...]
Filed under: Customers, Floristry, Flowers, General, Operations, Valentine's Day, Weddings on July 4th, 2008 | 1 Comment »
The last 12 months have been pretty, erm, interesting for young businesses such as our own (although not as bad as the ancient Chinese curse might suggest). We now get asked almost daily “how are sales holding up?”, “are you doing better because you’re online (or worse?)?”, “are visitors converting to customers?” and so on. The [...]
Filed under: Finance & Investment, Floristry, General, Matters Webby, Mega Days, Mother's Day, Valentine's Day on July 1st, 2008 | 2 Comments »
My name is Sarah, I work for the Flowers & Plants Association, and I’m here to offer hot tips and advice every few weeks on flower fashion trends, quick arrangement tips, and to answer any questions you may have about flowers or plants – care tips, what to have for your wedding day, what your [...]
Filed under: Floristry, Flowers, Guest Posts, Valentine's Day, Weddings on May 20th, 2008 | No Comments »
This year, we elected to make a donation to the British Heart Foundation’s Valentine’s Campaign for every one of our Tulips Bouquets and our Heart of Chocolates products sold for Valentine’s Day. We’re happy to report that in this way we raised several hundred pounds for the BHF (exact figure and cheque to the [...]
Filed under: Ethics & Environment, Flowers, General, Good Causes & Charities, Mega Days, Valentine's Day on February 21st, 2008 | No Comments »
Valentine’s Day is the busiest day of the year at Flowers HQ. We plan and organise the day well in advance to try to minimise hiccups and to ensure we successfully bring lovers together on the big day. It’s not easy, as we do about 20 times more orders than normal on the [...]
Filed under: Distribution, Floristry, Flowers, Mega Days, Operations, Valentine's Day on February 15th, 2008 | No Comments »
Hello, everyone. Apologies for the relative blog silence of late. We’ve been super busy at Flowers HQ – not only is Valentine’s Day looming, but we’ve also been hard at work on a top secret, world first feature for our customers – video and voice messages delivered with flowers. Heard of [...]
Filed under: Customers, Marketing, Matters Webby, Mega Days, Setting up, Valentine's Day on February 8th, 2008 | 2 Comments »
We’re delighted to say that we’re supporting the British Heart Foundation’s Valentine’s Appeal this year. In the UK 2.6 million men and women live with coronary heart disease and last year, the BHF Heart Nurses provided 50,000 heart patients with vital support to cope with the trauma and pain of heart disease. The [...]
Filed under: Ethics & Environment, Good Causes & Charities, Mega Days, Valentine's Day on January 25th, 2008 | 2 Comments »
We often get asked about floristry, how we make our bouquets, what goes into them and so on. So we thought it might be fun to actually show our readers first hand. With Valentine’s Day exactly a month away, we felt that we had to choose the most romantic bouquet of all for [...]
Filed under: Floristry, Flowers, Mega Days, Valentine's Day on January 14th, 2008 | 2 Comments »
