Happy New Year to everyone! We’ve been a bit quiet on the blog of late, what with having to get all our Christmas flower deliveries sorted and having to do some very very last minute Christmas shopping of our own too. We’re back in the saddle now, looking forward to 2009 and will be posting [...]
Filed under: Customers, Ethics & Environment, Finance & Investment, General, Good Causes & Charities, International Flowers, Mega Days, Operations, Valentine's Day on January 5th, 2009 | No Comments »
We love our customers – we really do – and absolutely nothing gives us more pleasure than to make someone’s day by delivering our flowers. But sometimes customers can make life very interesting for us here at Flowers HQ, and they sometimes think we have almost magical powers of divination! Here, in a light-hearted, tongue-in-cheek [...]
Filed under: Christmas Flowers, Customers, Distribution, General, Mega Days, Mother's Day, Operations, Valentine's Day on August 13th, 2008 | 6 Comments »
Quick intro from Will: We often get asked “So why is Arena Flowers so much better than John Lewis, Marks & Spencers or Interflora then? After all, you only sell a set of standard bouquets, just like them.” Well, that couldn’t be further from the truth. Unlike the bigger players, we do numerous bespoke and [...]
Filed under: Christmas Flowers, Customers, Distribution, Floristry, Flowers, General, Mega Days, Mother's Day, Operations, Valentine's Day, Weddings on August 6th, 2008 | No Comments »
Despite being a rampant Chelsea supporter, black is my colour, rather than blue. Look in my wardrobe and you’ll soon get lost. Not because it’s as big as the Flowers HQ fridge but because, apart from the odd red or white Adam Ant t-shirt (!), I just don’t do patterns or colours. There’s something striking [...]
Filed under: Customers, Floristry, Flowers, General, Operations, Valentine's Day, Weddings on July 4th, 2008 | 1 Comment »
The last 12 months have been pretty, erm, interesting for young businesses such as our own (although not as bad as the ancient Chinese curse might suggest). We now get asked almost daily “how are sales holding up?”, “are you doing better because you’re online (or worse?)?”, “are visitors converting to customers?” and so on. The [...]
Filed under: Finance & Investment, Floristry, General, Matters Webby, Mega Days, Mother's Day, Valentine's Day on July 1st, 2008 | 2 Comments »
My name is Sarah, I work for the Flowers & Plants Association, and I’m here to offer hot tips and advice every few weeks on flower fashion trends, quick arrangement tips, and to answer any questions you may have about flowers or plants – care tips, what to have for your wedding day, what your [...]
Filed under: Floristry, Flowers, Guest Posts, Valentine's Day, Weddings on May 20th, 2008 | No Comments »
This year, we elected to make a donation to the British Heart Foundation’s Valentine’s Campaign for every one of our Tulips Bouquets and our Heart of Chocolates products sold for Valentine’s Day. We’re happy to report that in this way we raised several hundred pounds for the BHF (exact figure and cheque to the BHF [...]
Filed under: Ethics & Environment, Flowers, General, Good Causes & Charities, Mega Days, Valentine's Day on February 21st, 2008 | No Comments »
Valentine’s Day is the busiest day of the year at Flowers HQ. We plan and organise the day well in advance to try to minimise hiccups and to ensure we successfully bring lovers together on the big day. It’s not easy, as we do about 20 times more orders than normal on the 14th February [...]
Filed under: Distribution, Floristry, Flowers, Mega Days, Operations, Valentine's Day on February 15th, 2008 | No Comments »
Hello, everyone. Apologies for the relative blog silence of late. We’ve been super busy at Flowers HQ – not only is Valentine’s Day looming, but we’ve also been hard at work on a top secret, world first feature for our customers – video and voice messages delivered with flowers. Heard of that before? We haven’t [...]
Filed under: Customers, Marketing, Matters Webby, Mega Days, Setting up, Valentine's Day on February 8th, 2008 | 2 Comments »
We’re delighted to say that we’re supporting the British Heart Foundation’s Valentine’s Appeal this year. In the UK 2.6 million men and women live with coronary heart disease and last year, the BHF Heart Nurses provided 50,000 heart patients with vital support to cope with the trauma and pain of heart disease. The aim of [...]
Filed under: Ethics & Environment, Good Causes & Charities, Mega Days, Valentine's Day on January 25th, 2008 | 2 Comments »
