News

EXTRA! EXTRA! READ ALL ABOUT IT!

Every now and again someone needs an opinion on flowers, or perhaps something to do with the web, and we get a call.  We're not quite sure why but it's good fun (if a bit scary).  Maybe it's because, unlike your local petrol station, we know a bit about flowers that will impress the recipient rather than spark divorce proceedings.  Or maybe we've just got a memorable phone number.  We don't know but, either way, it makes our mums very proud and that's a good thing!

2015

Business Caught On Both Sides of Europe’s Great Divide

The Times-Business caught on both sides of Europe’s great divide- Arena Flowers News

Monday April 27 2015

Arena Flowers CEO, Will Wynne talks to The Times about a European Union Referendum in the event of a Conservative-led government emerging from the general election next month. 

Read the Times article 'Business Caught on Both Sides of Europe's Great Divide' here.

Matthew Hancock Visit

Matthew Hancock Visits Arena Flowers- Arena Flowers Blog News

On Thursday the 2nd April 2015 we were visited by Matthew Hancock, the Minister of State for Business, Energy and Enterprise.  As parliament has been dissolved for the general election on 7th April 2015, Matthew had some time away from cabinet meetings to include us in his Great Business Tour.

More details of Matthew’s visit can be found here.

GOOGLE CASE STUDY

GOOGLE case study- Ethically Grown Flower Business is Booming Thanks to Online Marketing-Arena Business

Our CEO Will Wynne has been featured in a Google case study on the benefits of online marketing, and how we have grown because of it.  In particular, Will talks about how Google Adwords have been integral in the growth of Arena Flowers.

See the Case Study he

Google Maps Visit

Google Maps Visits Arena Flowers For Virtual Tour

Recently we had the pleasure of having Google Maps pay Arena HQ a visit. The purpose of the visit was to film a virtual tour of the Arena Flowers warehouse premises, where the flower 'magic' happens, and we are so pleased to be able to soon share our Google 'See Inside It' tour with our customers, both new and existing. Watch this space... 

2014

Rare, Carnivorous & Beautiful

Rare-carnivorous-and-beautiful-The-Independent

The Independent logo

Want to learn about rare, carnivorous and beautiful flowers?  Our very own John Hackett wrote an article in The Independent on the subject.

 

ARENA FLOWERS TAKES A DIRECT APPROACH

UKTimes-Logo-Arena Flowers News

Our CEO Will Wynne has been featured in a Google case study on the benefits of online marketing, and how we have grown because of it.  In particular, Will talks about how Google Adwords have been integral in the growth of Arena Flowers.

See the Case Study here

Brand-Building With F-Bombs: Small Biz Looks To Twitter

Bloom acberg-Business-Arena-Flowers-Twitter ac

Our Twitter account keeps picking up interest, this time with global behemoth Bloomberg interviewing us. Read the article including Arena Flowers' contribution here.

10 wacky brand voices that have way too much fun on Twitter

10-wacky-brand-voices-that-have-way-too-much-fun-on-Twitter-TechRepublic-Arena-Flowers
techrepublic-logo-Arena-Flowers-News

TechRepublic - March 2014

Another article on funny Twitter brands, this time by the massive TechRepublic site. Arena Flowers is in position two out of ten. We may ask the judges for a recount!


Arena Flowers is now an approved Fairtrade supplier

Fairtrade-Logo-Arena-Flowers-News

Our CEO Will Wynne has been featured in a Google case study on the benefits of online marketing, and how we have grown because of it.  In particular, Will talks about how Google Adwords have been integral in the growth of Arena Flowers.

See the Case Study here

Valentine's Day Ethics: How green is your red rose?

The -Guardian-logo-Arena-Flowers-News

Our Twitter account keeps picking up interest, this time with global behemoth Bloomberg interviewing us. Read the article including Arena Flowers' contribution here.

10 Tweets That Should Be Taken Seriously

10_Tweets_That_Should_Be_Taken_Seriously_-_Hootsuite_Social_Media_Management

A fun article listing ten great Twitter accounts, with @arenaflowers at the top of the list!

2013

Twitter, Mashable & Shortlist

Shortlist-Twitter-Mashable-Arena News

Another article on funny Twitter brands, this time by the massive TechRepublic site. Arena Flowers is in position two out of ten. We may ask the judges for a recount!

CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM

Forth-Source-Arena-Flowers-News

Fourth Source - 5th August 2013

Apparently we're punching above our weight on social media. You bet we are! *shadow boxes* Check out the article on Fourth Source here. An interesting read.

Humanising Corporate Twitter Accounts: Why Humour Works

Humanizing Corporate Twitter Accounts: Why Humor Works-Arena Flowers News

Humanising Corporate Twitter Accounts: Why Humour Works

A good read on corporate Twitter accounts and why not being po-faced can make for good strategy as well as fun for all concerned. And Arena Flowers gets a mention. Hurrah!

Ethical Weddings Fairtrade Fortnight Challenge – Day 7: Flowers

Supplier Directory Ask an Expert Challenge Us Take Our Survey Events News Real Ethical Weddings Supplier Case Studies Articles Reviews Wedding Planner Top Tips DIY Weddings Ethical Weddings Fairtrade Fortnight Challenge – Day 7: Flowers-Arena-Flowers-News

The guys over at Ethical Weddings have mentioned Arena Flowers in their Fairtrade Fortnight Challenge-Day 7: Flowers . If you're planning on sourcing ethical products such as Fairtrade certified flowers or on the hunt for ethical suppliers then this is the site for you.

Diary Of A Start Up: Will Wynne, AmazeBox.co.uk

AmazeBox-Personalised-Gift-Boxes

Management Today - 4th February 2013
Diary Of A Start Up: Will Wynne, AmazeBox.co.uk.

A whistlestop tour of setting up AmazeBox.co.uk whilst also running ArenaFlowers.com!

Bet on engaging with Twitter, not selling

Wall Blog-Bet on engaging with Twitter not selling-Arena Flowers News

Financial Times - 10th January 2013

"The thinking behind Arena Flowers’ tweets is slightly different."

Click here to read Financial Times on Arena flowers, The Power of a Titter on Twitter.

The Power of a Titter on Twitter

The-Financial-Times-Arena-Flowers-News

Financial Times - 10th January 2013

"The thinking behind Arena Flowers’ tweets is slightly different."

Click here to read Financial Times on Arena flowers, The Power of a Titter on Twitter.

2012

Decisions: Will Wynne, Arena flowers

Management Today-Decisions: Will Wynne, Arena flowers

“Decisions: Will Wynne, Arena Flowers.” The co-founder of the online flower retailer gives his best and worst decisions in business.

Click here to read Management Today, Decisions: Will Wynne, Arena Flowers.

Arena Flowers' Valentine's display wins hearts, not profits

Arena Flowers' Valentine's display wins hearts, not profits-Management Today-Arena Flowers News

The Telegraph - 14th February 2012

Arena Flowers' Valentine's display wins hearts, not profits.

Arena Flowers co founder Will Wynne: "Everyone thinks florists make a fortune on Valentine’s Day. You don’t, the growers do."Read more about Arena Flowers' Valentine's strategy in the Telegraph.co.uk.

Also published:

Management Today - Arena Flowers - The entrepreneur's guide to surviving Valentine's (This particular Arena Flowers article also seen here.)

Your Hidden Portal - The journey so far - Will Wynne of Arena Flowers

Pocket-lint Website of The Day: Arena Flowers

WEBSITE-OF-THE-DAY-Arena=Flowers-Pocket-lint

Pocket-lint - 15th March 2012 

"Arena Flowers, a bloomin' marvellous business that really gets it." Discover Arena Flowers' tools and ideas to be the Webiste of the Day on Pocket-Lint!

Click here to read Pocket-lint, ArenaFlowers website of the day

Discover a new way of creating a strong customer relationship on Twitter

DISCOVER A NEW WAY OF CREATING A STRONG CUSTOMER RELATIONSHIP ON TWITTER-Arena Flowers News

Bullet Social - 27th February 2012

Discover a new way of creating a strong customer relationship on Twitter. Unique and Successful @ArenaFlowers, a twitter account based on witty writing.

Click here to read Bullet Social 'Is being funny the right way to do Twitter for your brand?' 

 


ProFlowers.com (US) Selects ArenaFlowers.com (Europe) to Offer International Flower Delivery Service to Americans

ProFlowers.com (US) Selects ArenaFlowers.com (Europe) to Offer International Flower Delivery Service to Americans-Arena Flowers NewsProFlowers.com (US) Selects ArenaFlowers.com (Europe) to Offer International Flower Delivery Service to Americans-Arena Flowers News

PRESS RELEASE - 12th January 2012

ProFlowers.com (US) Selects ArenaFlowers.com (Europe) to Offer International Flower Delivery Service to Americans

LONDON–12th January 2011--ArenaFlowers.com, the leading European flowers and gifts business, is pleased to announce the launch of ProFlowers International, a service that it is operating in conjunction with ProFlowers.com, one of the leading US online flower companies. The new service allows ProFlowers to offer its US customers flower and gift delivery to global destinations through a seamless ProFlowers branded experience.   The service is available at ProFlowersInternational.com.

“We are delighted to be working in partnership with the premier flower and gifts business in the US to provide their customers with global delivery of high-quality, fresh flowers. Provide Commerce, the parent company of ProFlowers, is a spectacular success story by any measure, having in a matter of years gone from a young emerging growth company to an established US market leader in a competitive landscape. We are impressed by Provide Commerce’s focus on quality, value and the customer experience across all of their brands, and admire the way ProFlowers has successfully introduced its unique approach to the flower market for the better since arriving on the scene in 1998. We’re delighted to be working with such an innovative company,” said Will Wynne, CEO & Co-founder of Arena Flowers.

“Over the past three years we have worked closely with and developed a solid foundation with Arena Flowers, and we are very excited about today’s announcement. What started as a relationship to deliver flowers in selected European markets has grown into an extended relationship with Arena Flowers so we are now able to offer our customers world-class international floral delivery service in as many as 145 countries around the globe,” said Abe Wynperle, President and Chief Operating Officer of Provide Commerce.

About Arena Flowers
Arena Flowers was founded by Will Wynne and Steve France in 2006 when they realised the flower delivery sector in the UK was still stuck in the past. Unlike more old-fashioned competitors, Arena buys all its own flowers from growers and the Dutch flower auctions, then makes up and delivers bouquets direct to recipients. By controlling the supply chain, Arena can guarantee quality, freshness and experience (e.g. customers can upload a photograph to be sent with flowers). The company currently runs 6 own brand websites providing a full end-to-end experience and high quality products in the UK, Holland, Belgium, Germany, Luxembourg, France, Ireland, Austria and Denmark. The international flower delivery service (outside of Arena’s own distribution zone) is offered on every site and fulfilled by a highly qualified third-party partner. The Arena family so far includes: ArenaFlowers.com, ArenaFleurs.fr, ArenaBlumen.de, ArenaBloemen.nl, ArenaFleurs.be and ArenaBloemen.be with further websites to come.

About ProFlowers
ProFlowers, a Provide Commerce brand, launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine’s Day, Easter, Mother’s Day, birthday and anniversary events, through its website, www.proflowers.com. Proflowers’ platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional floral supply chains of wholesalers, distributors and retailers. In 2011, the company began offering world-class international floral delivery service in as many as 145 countries around the globe through www.proflowersinternational.com. The company offers additional gift options through its other sites RedEnvelope.com (unique gifts), PersonalCreations.com  (personalized gifts), CherryMoonFarms.com (gift baskets ) and SharisBerries.com (hand dipped berries).