Flowers uncut....

Falsely Identified As Sending A "Virus or Unauthorised Code" – Thanks For That, MessageLabs!

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Yesterday was a busy day for anti-fraud newsflow plus some good old fashioned web fear mongering.  Don’t get me wrong – web fraud happens and needs to be combated but there is often something shrill and hysterical about the reporting of online fraud, especially in the UK.  “Everyone PANIC!” would

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Top Tips To Avoid Made Up, Dodgy Insurance & Personal Injury Claims

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Something we learnt quite quickly after setting up Arena is that, if you run a business then it seems you’re fair game and people will make up outrageous claims to try and get money out of you.  It may be down to the idea that “Well, they’re a company so

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UK Online Green Awards – Winner: Arena Flowers!

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We were surprised and delighted a couple of weeks ago to learn via email that we’d been nominated for the IMRG‘s Online Green Awards (affectionately known as the OLGAs), in the small retailers category.  So surprised in fact that my first response to the email was to ask Sam if

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The Mystery of the Black Rose – The Dark Side of Flowers & Roses

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Despite being a rampant Chelsea supporter, black is my colour, rather than blue. Look in my wardrobe and you’ll soon get lost. Not because it’s as big as the Flowers HQ fridge but because, apart from the odd red or white Adam Ant t-shirt (!), I just don’t do patterns

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The Sky Isn’t Falling In: Global Financial Troubles – Are They Real & How To Respond

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The last 12 months have been pretty, erm, interesting for young businesses such as our own (although not as bad as the ancient Chinese curse might suggest). We now get asked almost daily “how are sales holding up?”, “are you doing better because you’re online (or worse?)?”, “are visitors converting to

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Top Tips For Accessing Government Funding For A New Business / Start Up

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We often get asked by friends and former colleagues who are thinking about setting up their own business for our top tips on fund-raising for start ups. We’re no experts so, rather than give exhaustive detail of what we’ve learnt here, we thought we’d share three avenues of government funding

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5,000 Red Roses for Amnesty International

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Here at Arena Flowers we get a lot of special orders both large and small – sometimes for a particular birthday where the number of flowers is important or sometimes for the re-creation of a wedding bouquet for an anniversary. We also receive requests for flower stems to be distributed

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How To Protect Your Brand In The Search Engines – Some Dos and Don’ts

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Many established online businesses still rely heavily on the Internet’s gatekeeper, Google, for traffic. So much so, that whole industries have sprung up to help business mangers optimise their site to suit the world’s leading search engine. Search engine optimisation throws up some interesting new challenges and opportunities. But rather

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Flower Elephant, Flower Floats and the Haarlem Annual Flower Parade

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Yes, that really is a full size elephant made of flowers! The Haarlem Annual Flower Parade or the Bloemen Corso as it is known locally is a spectacular display of floral wizardry. With a cavalcade of twenty elaborate floats and thirty attractively decorated luxury cars, the event is replete with

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