No other UK florist offers what Arena does.
This is because our flowers come direct to us straight off the auctions in Holland, cutting out all middlemen and waiting time that most flowers go through.
This means our bouquets and arrangements are:
Superb value - we pass on huge savings to our customers.
Incredibly fresh - our flowers could be in your hands within 36 hours of being cut.
Innovative and original - we can get any variety of flower we wish so we can create both the timeless classics and our own new styles.
We always put our customers first and aim to give the UK flower lover the service they deserve - the best, at unbeatable prices. Simple.
Would just like to say thank you for the apparently spectacular flowers you recently sent to my parents Mr and Mrs J. Our family orders quite a lot of flowers each year and nobody has ever been more impressed than with this delivery. Many thanks for an excellent service. Denise
Monday 07 April 2008
Just received feedback on this order. Mrs B was totally delighted - the flowers were magnificent and truly made her day. Thank you once again for a superb job, as always. Jan
Wednesday 09 April 2008
A big thank you - I am working here from the States and needed to send some flowers to a friend. The site was wonderfully easy to use and the flowers were absolutely beautiful!!! A hundred thanks again! S
Extra! Extra! Read All About It!
Every now andagain someone needs an opinion on flowers, or maybe something to do with the web, and we get a call. We're not quite sure why but it's good fun (if a bit scary). Maybe it's because, unlike your local petrol station, we know what we're talking about when it comes to ethically sourced flowers that will actually impress the recipient rather than spark divorce proceedings. Or maybe we've just got a memorable phone number. We don't know but, either way, it makes our mums very proud and that's a good thing!
If you have any press enquiries, please email: press(at)arenaflowers.com. Thank you.
Ethical Consumer - March/April 2008 Flower Power
Hanna Backman from the independent research organisation Ethical Consumer, while describing the consumer demand for ethically sourced flowers, lists Arena Flowers as the third best ethical company to buy sustainable flowers. Read the article here and here.
Retail Events - 01st May 2008 Retail Fraud 08
Will was invited to be the opening speaker for the Online Fraud track at the 2008 Retail Fraud show. In the early days of Arena, we learnt a lot about some clever online fraud (see the fraud category on our blog for more) and Will shared this experience with delegates. More details on the conference here.
Marie Claire - April 2008
Fabulous Flowers
Marie Claire, the hugely successful women's magazine, features our famous Gerbera Bouquet in their latest issue, focused on green living. They emphasized our ethical acreditation from Fair Flowers Fair Plants (FFP). We are also featured on their website here.
The Week Magazine - April 2008 The Best...Flowers for delivery
Arena Flowers is reviewed in The Week's consumer section in an article entitled "The Best....flowers for delivery". As subscribers to The Week of about 10 years, we were extremely happy to see Arena leading the article! Read it here.
Flowers & Plants Association - April 2008 More on our Members: Arena Flowers
Flowers & Plants Association, the UK's promotional organisation for all commercially grown cut flowers and indoor plants, features news about our Ethical Accreditation and the award we won from HSBC Start Up Star Competition. Read the news here.
The Independent - April 2008
The 50 Best Florists
We are ranked 16th among the 50 best florists to shop from by the Independent on their special edition on buying great products online. We would have loved to be on the top, but we haven't done badly to be ranked 16th considering we are only 18 months old. We'll get to the top soon! Read the article here.
The Small Business Blog - April 2008
Reader Stories - Arena Flowers
The Small Business Blog, an informative blog with great resources for small businesses, published a story about Arena Flowers. Read the article here.
New Consumer - April 2008
The Changing Face of Weddings
Businesses often pay a fortune for advertising, particularly in the Print Media. But thanks to Fiona Hunter and the team at New Consumer - the UK's hottest ethical lifestyle magazine, we are featured in a full page advert for our Wedding Flowers range. Check out our advert here. If you haven't already subscribed to New Consumer, you can subscribe now by clicking here.
Pick Me Up - 6th March 2008 Mother's Day Magic
Katherine Davidson of Pick Me Up magazine picks Arena Flowers as one of the best places to shop for ethically sourced Mother's Day Flowers. View the listing here.
Metro - 27th February 2008 Three of the best flowers & Chocolates
Metro, the UK's first urban national newspaper, featured us as one among three of the best florists for ethically sourced roses and lilies. View our listing on Metro here.
ComputerWeekly.com - 20th February 2008 Selling Web 2.0 Projects to Business
ComputerWeekly.com, a dedicated portal for IT professionals, treads Sam, our Design & Development Head's thoughts on Web 2.0 Marketing. Read the article here.
Telegraph.co.uk - 13th February 2008
Is Valentine's Day Just a Big Bunch of Trouble?
Telegraph.co.uk emphasises the importance of buying ethically sourced flowers for Valentine's Day and lists Arena Flowers as one of the florists stocking ethical flowers all year round. Read the article here.
English Blog - 15th February 2008 Valentine Appeal
Our Valentine Appeal with British Heart Foundation was popular with our customers and we managed to raise a substantial sum for a just cause. English Blog, a leading commentator on British Living highlights our Valentine Appeal. Read the post here.
Focus Business Communications - February 2008
Web 2.0 and Beyond - Applying Social and Collaborative Tools to Business
Following our success in Social Marketing Tools such as the Facebook Application Flowers & Fun, Will Wynne, our Managing Director has been invited to share his thoughts on using social tools in a business context in the Web Marketing 2.0 conference organised by Focus Business Communications. For more details on the conference please visit FocusBiz. Listen to Will's Podcast here.
BusinessZone.co.uk - February 2008 Facebook up to IT: Making Money From Social Networks
Our Facebook Application Flowers & Fun is gaining popularity! BusinessZone.co.uk, a popular online forum of small businesses in the UK, highlights our success with the Facebook application. Read the article here.
HOLY MOLY - 14th February 2008
Mr. T gives his advice to men on Valentine's Day
'Mr. T' from HolyMoly.co.uk has some interesting tips for men on how to treat your lady for Valentine's Day. His tips include ordering flowers from us. Follow the tips here.
Mirror.co.uk - 12th February 2008
Win Valentine's flowers for your loved one
We ran a competition with Mirror.co.uk, where two lucky readers had an opportunity to win the luxurious Valentine's Supreme from our Valentine's day range. More about the competition here.
TIMES ONLINE - 8th February 2008 32 Valentine's Gifts at any budget
Bright & Cheery, our top selling arrangement of vivid gerberas and aziatic lilies in a fabulous hand-tie is listed as one of the 32 great Valentine's gifts at any budget by Times Online. Read the article here.
PRESS RELEASE - 11th February 2008
Video be my Valentine? - Connecting Lovers Through Flowers & Video
We are proud to announce the launch of video messaging services, which allows customers to send personalised video messages along with flower orders. More about flowers & video here.
PRP Connections - January 2008 Scent of Success
We recently won a Marketing grant from Park Royal Partnership for liverying our flower delivery vans. Read more about the grant here.
Press Release - 24th January 2008
Red? Go Green This Valentine's Day...Floristry For The 21st Century
Kindo - 14th December 2007
Kindo Brings the Best of the Web to Families Around the World
Kindo, a new family site which helps in staying connected with the family by building next generation family trees has partnered with ArenaFlowers.com to offer fresh, high quality flowers to members of the Kindo community. Read press release here.
Natural Choices - 13th December 2007
Top 28 Ethical Companies to choose from for Christmas Gifts
Natural Choices, a news site on Ethical and Eco Friendly living in the United Kingdom has listed 28 ethical companies to shop for Christmas, based on the The Good Shopping Guide. Read the article here.
PRESS RELEASE - 9th November 2007
ArenaFlowers.com Launches Business-Tailored Service: Arena For Business
We are proud to announce the launch of our Arena For Business, our Corporate Accounts Programme. Arena for Business makes it easier for our Corporate and Business Customers to organise fresh flowers delivery for clients and colleagues, or to order arrangements for special events, parties and occasions. To learn more about our Arena For Business click here.
Catalogue | e-business - November 2007
Q & A with...Will Wynne of ArenaFlowers.com
Will's interview in the latest edition of Catalogue | e-business, a leading publication for offline and online cataloguers and multichannel retailers in the UK. Article here.
Urban Junkies - 1st November 2007 Give Me a Hit
Naomi Tarszisz, contributing writer at Urban Junkies has some great tips for lifting your moods with gorgeous flowers during those short wintry days. Read the article on Urban Junkies website here. If the link has been moved, don't worry, we have smartly captured the page as an image here.
Alperton Times - 26th October 2007
Floral Business is Smelling of Roses
Recently, a group of lively students from one of the local schools in Alperton visited us to learn the intricacies of managing an online florist business. It was covered in the local newspaper - Alperton Times. Read article here. Also, read about our experience with the students on our blog here.
MediaGuardian.co.uk - 24th September 2007
The Digital Persuaders
Guardian's special report on the growth of internet advertising highlights our Facebook success. Read the article here. The print edition featured a big picture of an enthusiastic Ruth from our Customer Service team exploring our Facebook Application - Flowers & Fun. Click here for the picture.
VVSB Football Team - September 2007 From Flowers to Football!
Our recent trip to the flowers headquarters of the world - Holland - turned out to be quite an experience. Apart from visiting Westland Auction, the largest flower auction in the world, we also discovered that one of our flower buyers is the Honorary Chairman of the local football team, VVSB. Taking this opportunity, we are proud to sponsor our Dutch Partners, VVSB. More about our Dutch trip on our blog here.
ethicalcareers.org - September 2007 My Ethical Career: Ethical Florist
How do people get involved in a career with an ethical angle? It's a good question and one that we even ask ourselves sometimes (how did we end up working happily at Flowers HQ?!). Turns out we weren't the only ones who were thinking about the subject - ethicalcareers.org are specialists in this area and fired a bunch of questions at Will about how he ended up working for the UK's leading ethical florist.
Real Business - 31st August 2007 The Bloom Boom
Will was quizzed for one Real Business's "Daily Insights". In Real Business's words, "These Daily Insights bring you stories from entrepreneurs who are increasing their sales, improving their marketing and doing what it takes to build their business.". We're doing our best but there's a lot more to do! Read the article here.
The Ealing Times - 21st August 2007 Award Hope For Blooming Business
Alex at The Ealing Times found out that Arena is one of the 10 London winners of the HSBC start up stars awards. We're based in Ealing so hooray for Ealing (and Acton!). Read his short piece here.
Practical Ecommerce - 20th August 2007 Usability Report Card: ArenaFlowers.com
Practical ecommerce is a very good ecommerce advice website that we read with interest. Imagine our suprise when we found ourselves reviewed on there. We got a B+ with the biggest minus being our checkout. Good news that Zach, our developer guru, has been hard at work on a brand new checkout for the last month. Anwyay, a very useful review, containing some excellent tips! Read it here.
Fresh Business Thinking - 10th August 2007
Marketing Online: Arena Flowers Case Study
We were asked to be a case study for internet marketing in the modern age. We're no experts, but we know the odd thing. Read what we had to say here.
Press Release - 8th August 2007
Facebook fatigue? Friends rejecting you? The latest Facebook Application is the sweetest smelling
Park Royal Partnership - Summer 2007
The Sweet Smell of Success
"Work hard, trade fair, have fun - the business philosophy of the man who sells flowers to the masses." Will is interviewed in the latest issue of the Park Royal Partnership magazine.
Click here to read the full article.
Florist Wholesale Buyer - July 2007 FFP - The friendly label for the retailer?
Sam was interviewed in the most recent issue of the Florist Wholesale Buyer on the subject of ethically sourced flowers, plus Arena Flowers got a great write up from Florist's esteemed editor, Caroline Marshall-Foster.
HSBC Start up Stars - London Winner! - 4th July 2007
Arena Flowers is a London Winner of the HSBC Start-Up Stars Awards, the UK's premier business awards, supported by Sky News and the Daily Express, and backed by the government. Not bad eh?The judges like our take on a traditional market.They like our innovative website and marketing.They like our green credentials.And crucially they love our flowers.
The national final takes place on October 24th at The Dorchester Hotel in London.Very swanky. We’re up against a few other creative and determined start-ups so we may not even make it that far. We find out soon whether we've made the final. Watch this space!
Small Business Blog from Microsoft - 30th June 2007 Why Small Businesses Should Consider Blogging
Matt Brady, from Microsoft Small Business, while offering tips to small businesses about the benefits of blogging, cites our rationale for starting a blog by featuring a part of our very first post. Read Matt's post here.
We are Listed!! Ethical Company, 22nd June 2007, Updated 26 October 2007
We have just become the first florist to be accredited by the Ethical Company Organisation, the UK's only Corporate Level Ethical Company Accreditation Scheme, having scored highly in the overall analysis of Corporate Social Responsibility, including environment and people. We are also listed in The Good Shopping Guide, the world's best selling ethical shopping reference book and on www.gooshing.co.uk - the ethical shopping comparison site. Hooray! Rush to your nearest newstand to grab the latest edition of The Good Shopping Guide.
MyCustomer.com, 2nd June 2007
Will was one of the people interviewed by Rob Lewis, of MyCustomer.com, for an article on the ins and outs of social networking for businesses. Read Rob's social networking article here, see Arena's blog here and our tradespace spot here.
Greenpeace, May 2007
The good people at Greenpeace have added us to their list of ethical suppliers, which is fantastic!
Get Ethical, May 2007
Getethical.com was conceived to promote and advance ethical consumerism and support social business and social enterprises in the UK.
They have added us to their list of ethical suppliers and we will soon be selling Arena's products on the site too.
Press Release, 30th May 2007
Arena Flowers' Online Sales Blossom and PayPal's Website Payments Pro Handles More and More Transactions
New Media Age, March 22nd 2007 - Arena Gets Full Marks
New Media Age carried out a site review and, whilst for copyright reasons we can't publish the full review, we got 5 out of 5 and here's their "Bottom Line" conclusion: 'The internet is flooded with online flower delivery companies that are all much of a muchness. Arena stands out with its late delivery cut- off, especially as sending flowers is so often a last-minute wish. A useful online tracking facility, along with efficient email confirmations, helps make this site really stand out from its competitors.'
Thanks.
Econiche, March 2007
Econiche is a magazine dedicated to environmental issues and solutions. The March edition includes an article on Arena Flowers as well as a focus on our FFP flowers for Mother's Day gift ideas.
Why being small, independent and having a close eye on the ethics of sourcing and provenance is good for everyone; the growers, the environment, our business and, most importantly, the customer. Click here to read the article
BBC1 London News, 14th February 2007
The clip below is from BBC London News and was filmed on Valentine's Day, February 14th 2007...at 5am :( The clip features Will discussing Arena being the first UK florist to sell Fair Flowers Fair Plants (FFP) accredited flowers and wondering when he can go back to bed. NB The video clip is hosted with YouTube and may take a short while to download.
Press Release, 12th February 2007
Valentine's Day set for arguments as 90% of men are unaware that the flowers they give carry a hidden meaning.
"One thing you really should know." Where to buy Green flowers: ArenaFlowers.com. They're not wrong and we're proud of it.
Click here to read the article.
The London Paper, 7th February 2007
Jackie discusses the type of flowers one should send on Valentine's Day to avoid getting into trouble with your partner - useful advice!
Click here to read the article.
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