We’re proud to hold the Butterfly Mark

We’re delighted to share that we have once again received the Butterfly Mark from Positive Luxury, signifying us as a Brand to Trust. This certification is awarded to luxury brands meeting higher and higher standards for people and nature, and is a recognition of our commitment to ethical and sustainable flowers.

Since we received our first certification in 2019, and our recertification in 2023, we’ve continued our efforts to make our international and domestic supply chain kinder to people and the environment in everything we do. From setting new science-based targets to reducing our emissions and improving sustainable sourcing, we’re working hard to ensure our business is kind to people and the planet. 

We received a new score of 80 during our recertification process, signifying our improvements since our last assessment in 2023. We've made a number of updates since then, working to ensure we reduce waste, increase energy efficiency and help our people and the planet as much as possible. 

One of the big changes we have made is installing LED lighting in our fulfilment centre. With clever technology that detects daylight and the presence of people, this lighting has enabled us to improve our energy efficiency by 30%, ensuring we're not using electricity unnecessarily. Another update was introducing five bee colonies to our Droitwich site in an effort to boost the local pollinators and biodiversity in the area, as well as training two of our employees to become beekeepers. To help support the bees, we planted a drift of wildflowers to help provide food for our buzzing residents and other pollinators in the area.

We've also worked hard to reduce waste, donating excess bouquets to local food banks and charities during our peak seasons, as well as partnering with UpCircle Beauty to transform 36,000 waste roses into bath salts. 

We're proud to celebrate this milestone with Positive Luxury, and even prouder to keep improving our impact. Find out more about our certification here, or click the button below to lean more about our sustainability journey.