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Arena Flowers was founded in 2006, with a mission to help people mark life’s moments with beautiful, ethically sourced flowers that don’t cost the earth. Since our founding, we’ve delivered more than 10 million hand-tied bouquets across the UK.
We're proud to be ranked as the UK's most ethical flower delivery company, and we continue to strive to make our international and domestic supply chain kinder to people and the environment in everything we do.
“Making the right decisions matters. We removed fossil-based, single-use plastics from our flower packaging in 2017, we’ve optimised our logistics solutions to save resources and reduce emissions, we plant two trees for every bouquet we send, and we’ve pioneered our industry’s first closed-loop waste system. Since 2018, these initiatives have earned us a perfect 100/100 score on The Good Shopping Company’s Ethical Company Index, but we’re determined to grow into an even bigger force for good.
As an industry-leading brand, we have the opportunity to set the bar for our peers. Our commitments are not only a statement of our own values, but a reflection of our customers’ too. We must stay ahead if we want to create meaningful change. This means thinking years into the future with our day-to-day actions and setting ever more ambitious targets to beat. We have a commitment to our planet and a promise to everyone – whether they know us or not – that we will lead floristry to the fairest and most sustainable future possible.” – John Hackett CEO, Arena Flowers
Our florists work with the best in season, selecting the finest flowers from our growers, who we hold to the highest standards.
Our Fairtrade bouquets are sourced from Fairtrade-certified farms. That means better, fairer and safer working conditions for the people bringing our bouquets to life.
Our ethical flower subscriptions help us manage how many flowers we order each week, minimising waste and working with the seasons to showcase the best in bloom.
We only work with brands who share and promote our passion for ethical and sustainable business. UpCircle, for example, uses our excess rose stems to create its soothing bath salts.
We’re proud to have been ranked at the top of the The Good Shopping Guide’s Ethical Company Index for the past 15 years, and to have received a perfect 100/100 score since 2018, making us the UK’s most ethical flower delivery company. Since 2019, we have also held Positive Luxury’s Butterfly Mark, a sustainability certification awarded to luxury brands that reach the highest standard of environmental, social and governance performance. Both of these accreditations score us independently and are a recognition of our commitment to ethical and sustainable business.
Arena Flowers was the first online florist in the world to create a closed-loop waste system. In partnership with Groot Packaging, we pioneered the innovative FlowerPaper, a new material made from the green waste produced by our flower growers, which we wrap all of our bouquets in. Not only does this stop off-cuts going to waste, but we create the products that our own processes need and therefore drastically reduce the amount of virgin material we consume, in turn reducing our environmental impact. We delivered our first batch of FlowerPaper to our customers in June 2020, and since then we’ve saved 17 tonnes of flower waste.
For every bouquet you buy from Arena Flowers, we plant two trees – one on behalf of you, the sender, and one on behalf of the recipient. We started this initiative in 2019, to help regenerate carbon-absorbing and biodiversity-rich habitats while helping our communities grow. Our reforestation efforts have evolved over the years, and we now plant trees exclusively in Kenya with Veritree, restoring coastal mangroves and creating jobs in the communities that need them most.
We were the first online flower delivery company to be registered with Fairtrade, and we remain one of only two specialist florists in the UK that offers a collection of Fairtrade bouquets. We also pay the Fairtrade Premium to our certified growers, even if we can’t market the bouquet as Fairtrade. This extra money goes directly to the growers, helping them to support and invest in their local communities.
Everything that we send is either recyclable, compostable or reusable. Our flowers are kept hydrated by plant-based root wrap, covered with plant-based, compostable cellophane, and tied with sustainable bamboo linen ribbon which can be composted or re-used. They’re then wrapped in our FlowerPaper, and packed alongside a bio-coated, ECF pulp-made sachet of flower food in boxes made from 100% recycled cardboard, printed with water-based vegetable inks and sealed with recyclable tape.
We’ve also reduced our box sizes by 12%, allowing us to fit more product into every delivery and increasing the efficiency of every drop. This has resulted in saving 1.3 million miles, the equivalent of travelling over 52 times around the world.
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