The UK's #1 rated ethical flower company
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OUR STORY - The UK's Most Ethical Florist

Over the last 14 years, we've delivered more than 10 million beautiful bouquets across the length and breadth of the UK. 10 million bouquets is a lot, but we don't like to think of it like that.

Every order we receive is arranged and hand-tied by our florists to create a unique bouquet. Just as each customer is different, so is each bouquet, so we treat each one individually.

We strive to make our international and domestic supply chain kinder to people and the environment in everything we do.


We help mark life’s moments with beautiful flowers that don’t cost the earth.



Your World, Our Mission

As the industry’s leading ethical and sustainable brand, we have set tough standards, established challenging ambitions and maintained our relentless commitment to improving the lives of our people and planet. Our achievements are not only a statement of our own values, but a reflection of our customers. Together, we are building a community that is united by a commitment to responsible consumerism and sustainability.

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The Difference You Make

Shopping with us means more than just sending beautiful flowers. With every bouquet you make a choice to support ethicality which helps us to make a positive impact on the world, whether it’s through our Fairtrade growers, or our charity partners who we’ve been proud to support.

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The UK’s Most Ethical Florist

An unwavering commitment to ethicality is as true to our business model as it is to the flowers we send.

We have been accredited by the Ethical Company Index for fifteen years, leading the way for the past eight and in each of the last five years we have earned a perfect 100/100 score - we remain the UK’s most ethical flower business.

We strive to be a leading light for fair, just and environmentally-sound practice and prove that success does not have to come at the cost of doing the right thing. In leading by example, we hope that our ethical approach becomes the only way forward no matter the sector or business.

We’re not pressured by regulators to do this; we keep our standards so high because we believe it is the only way for us to operate - the only way a business should behave.


Planting Trees

Since 2020, we’ve increased our reforestation commitment and planted two trees for every bouquet we delivered (one on behalf of the sender, and one on behalf of the recipient). To date we’ve planted 1.6 million trees.

The Eden Reforestation Project simultaneously helps communities and ecosystems to recover from decades of regressive activity. The dedicated project supports local communities to restore and manage forests such as mangroves, on community land. It not only offers long-term employment and livelihood improvements to local communities, but it also protects the vital biodiversity that relies on forests to survive.

Why we plant trees


Since 2017, the packaging around our beautiful blooms hasn’t included any fossil-based single-use plastics. Everything which arrives at your door is recycled, recyclable or compostable;
from the recycled cardboard box to the flower food packaging and the bouquet wraps. Everything we send can be reused, recycled, or popped in your compost bin when you’re done with it.

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A World's First On Waste

An important part of our commitment to having a low environmental impact is ensuring our resources are utilised as best they can be, and that nothing ends up in landfill.

We don’t think waste is to be thrown away. We see it as a resource with the potential to become something useful for ourselves or others, which is why we're always on the search for more innovative ways to use our waste.

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Human Impact

We value and respect everyone in our supply chain and take full responsibility for their wellbeing, safety and security.

Whether they’re cutting flowers on the farm or arranging them here at Arena Flowers HQ, we believe everyone who plays a part in the making of our bouquets deserves fair pay for fair work - it’s why we’re a Real Living Wage Employer and the leading independent supporter of Fairtrade in the UK.

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