WE STARTED THIS INITIATIVE TO REDUCE OUR CARBON FOOTPRINT AND DO GOOD FOR COMMUNITIES AROUND THE WORLD; IT’S INCREDIBLE TO SEE IT BLOOM.
We don’t just scatter seeds in the local park or plant the easy ones, either - we spent months finding the perfect partner who could make the biggest environmental contribution.
Not all tree planting schemes are equal, and it is our wish to make the most impact we possibly can; we specifically selected mangroves, one of the most efficient carbon-capturing species.
Mangroves absorb CO2 through both the soil in which their dense roots grow, as well as the air around them, meaning they’re able to take much more than other species. In fact, studies have shown that mangroves can sequester as much as four times of carbon as rainforests can.
Mangrove trees are planted in places such as Haiti, Madagascar, Mozambique and Kenya, which not only reach their full maturity quicker for maximum Co2 absorption, but also make a massive contribution to stopping coastal erosion - another big problem for locals and the climate alike.
In the regions where we plant them, reforestation is also crucial for marine ecology, and tree planting provides both protection from coastal erosion and long-term employment in a region hit particularly hard by poverty (the World Bank estimated 75% of people in the region live below the $1.90 international poverty line, and Covid-19 has further impacted that, and so we feel it is particularly crucial to provide the support where we are able to).
Not all tree planting schemes are equal, and it is our wish to make the most impact we possibly can; we specifically selected mangroves, one of the most efficient carbon-capturing species.
Mangroves absorb CO2 through both the soil in which their dense roots grow, as well as the air around them, meaning they’re able to take much more than other species. In fact, studies have shown that mangroves can sequester as much as four times of carbon as rainforests can.
Mangrove trees are planted in places such as Haiti, Madagascar, Mozambique and Kenya, which not only reach their full maturity quicker for maximum Co2 absorption, but also make a massive contribution to stopping coastal erosion - another big problem for locals and the climate alike.
In the regions where we plant them, reforestation is also crucial for marine ecology, and tree planting provides both protection from coastal erosion and long-term employment in a region hit particularly hard by poverty (the World Bank estimated 75% of people in the region live below the $1.90 international poverty line, and Covid-19 has further impacted that, and so we feel it is particularly crucial to provide the support where we are able to).
