Hello. A quick post to say I’m delighted to announce our new website (http://www.amazebox.co.uk) which has been in public beta for a few weeks now. We’ve been thinking about this for some time but haven’t had the time to build it or release it. Well, now we have. We hope you like it.
More info below but if you want to rush off and order one, use promocode helloamazebox to get 25% off your first order.
What is an AmazeBox?
An AmazeBox is a customisable occasion-specific gift box including a fresh flower, two treats and a greetings card that fits through your letter box, from just £9.99 (including delivery). The box arrives, you enjoy your treats (chocolates and moisturising cream are proving to be the most popular so far) and then you put the fresh flower, which comes in a little water vial protected by a cellophane wrap and a presentation tray, in its themed pop up stand (which also holds the greetings card) and display them on your desk or wherever you like. The flower will then open over the following days.
There are well over a million possible treat / flower / card design / box design combinations, plus you can make it completely unique with two photo options and a video message option coming shortly, and there are various other upgradeable options (the fully loaded version will cost £19.99 and have six upgraded options). The AmazeBox idea is also patented which means 1. I’m now officially an inventor and 2. that pesky competitors can’t copy the idea. Hooray.
You can see a more detailed description of the AmazeBox and what’s in it here and a more comprehensive AmazeBox FAQs here.
What’s the point of AmazeBox?
We think that there is a gap in the market. We love flowers and do our best to be the best at sourcing them and delivering them…but they’re not always appropriate and / or they may be an expensive option for a quick thank you or a hello. A personalised greetings card, whilst awesome, may not be enough. We think that AmazeBox fills the gap between personalised greetings cards and fresh flowers with an outstanding and innovative experience, at a great price.
We’ve tried to pack the AmazeBox with fun (there are some frivolous treats categories such as “naughty” and “drinks”) and some really great design work from our design guru Charlotte. Each AmazeBox arrives in a clear shrink wrap, the box design completely visible, meaning that when the recipient goes to check their mail they’ll find a brightly coloured box (potentially with their photo on the outside of the box itself) in amongst all the bills and they should be delighted (I certainly was and I knew my box was coming).
We also have lots of ideas for how to make AmazeBox better and relevant to more people. But the core of it will remain a fresh flower, delivered, with a stand and treats, starting from under ten pounds. No one else offers that. If you have any ideas, please email idea (at) amazebox.co.uk.
This isn’t an Oscar speech so I won’t bang on but must say thanks to all the team for their hardwork getting this live. It’s been quite a fun but lengthy project at a busy time of year for a flower business. Glad it’s out there and looks great. We hope you enjoy it.
Chief Priority Juggler and INVENTOR
Slightly salesy PS: you can earn free boxes by taking part in the AmazeBox referral scheme once you’ve placed your first order. It will be coming to Arena soon too. Help us help you and all that.
Slightly informative PS: The fine people at Management Today did a write up of the project too, which can be read by getting clicky with your mouse here.
Filed under: AmazeBox, General, Marketing, Matters Webby, Setting up, Start up on March 14th, 2013 | 2 Comments »
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