The UK's #1 rated ethical florist
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A WORLD'S FIRST ON WASTE (1) 3x1 A WORLD'S FIRST ON WASTE (1) 2x1

A World's First On Waste

We’re the only florist in the world to implement a closed-loop waste system.

It certainly sounds impressive, but what does it actually mean? Put simply, nothing we use enters landfill. Where some see waste, we see potential. When our flowers are prepared, all the off-cuts and stray leaves are salvaged and sent to processing plants and paper mills where the real magic happens.

Once there, our partners use the collected green waste to produce our packing materials without the need for new resources. From the box to the cellophane and even the food sachet, everything which arrives at your door is sustainable, recyclable or compostable. It wasn’t easy being the first, but the creation of this system enables us to take huge steps in decreasing our environmental impact.
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We’ve salvaged 23.3 tonnes of green waste,
which is equivalent to 8 elephants.

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