It’s no secret that our flowers have to travel
We wish we could grow all of our flowers in Droitwich, but we need a little more than the surrounding fields could ever produce. To service our customers, we need to bring them in from our growing partners, and when we do, we give a lot of thought to making sure they travel as efficiently as possible. The selection of our growers is guided by their farm location (and their alignment to our ethical promises and vision) and our ability to consolidate shipments early in the supply chain, as fewer trucks and flights mean less fuel consumed and lower fuel emissions. We have also introduced further consolidation of parcel density, resulting in fewer vehicles being required to cover the same number of miles.