At Arena Flowers we're proud to offer a range of beautiful Fairtrade flowers, offering ethical flowers from Fairtrade certified farms. Choose from the bouquets below, or read more about our journey with Fairtrade so far.

Fairtrade Sunshine Bouquet

Free Delivery
Fairtrade Rainbow Bouquet

Free Delivery
Fairtrade Majestic

Free Delivery
Fairtrade Classic Roses

Free Delivery
24 Fairtrade Yellow Roses

Free Delivery
24 Fairtrade White Roses

Free Delivery

The Origins Of Our New Fairtrade Flower Collection

Many Fairtrade flowers begin life on Fairtrade certified farms in the Naivasha region of Kenya. This region of Kenya is where the majority of Kenyan Fairtrade certified farms are based. Local industry in this market town is mostly comprised of Floriculture. However the beautiful Lake Naivasha also draws a great deal of international tourism. We source some of our Fairtrade flowers from a number of Fairtrade farms near Lake Naivasha.

Flower farm on the edge of Lake Naivasha. Copyright WWF-Canon / Simon Rawles

Environmental Sustainability And Corporate Responsibility

These farms understand the integral role they play in the local community and the surrounding environment. This became particularly apparent after the 2009 drought, which affected many businesses in the local area. This scare forced local businesses to evaluate their businesses processes. Finding water efficiencies in everyday tasks was the key to ensuring the long term sustainability of floriculture in the area for years to come.

However this drought only reinforced the importance of the efficiency savings and sustainability improvements that the farms continue to work on. To compensate for the area they have had to clear to build their flower farms, one of the farms has planted 300,000 seedlings. Like many other businesses in the region, the farms rely on Lake Naivasha for things such as irrigation. To ensure the future sustainability of the lake, local businesses and organisations have founded the Payment for Environmental Services Scheme. As part of the scheme local growers and farms are rewarded with agricultural capital like improved seeds if they farm in such a way as to increase water flow to the lake.


One of the Fairtrade certified farms also contributes to the Lake Naivasha Growers’ Group, where agricultural best practices are shared with other growers to ensure the long term sustainability of both the large farms and the small subsistence farmers who live in the area. This can involve things like:

  • learning to breed pest killing insects to avoid the use of pesticides.
  • using thermal energy to heat water. This can then be passed through the greenhouses to stop the growth of mould, which in turn means that less fungicide is needed.
  • using organic fertilisers to decrease the volume of chemicals that might find their way into the lake.
  • improving irrigation efficiency so as to use a lower volume of lake water.

The farms are also very aware that the space their flower farms take up could have been inhabited by local wildlife. As a result, one of the Fairtrade certified farms has created a wildlife sanctuary. The sanctuary is spread over an impressive 18,000 acres, and boasts White Rhinos, Buffalos, Leopards, Giraffes and Warthogs as inhabitants.

Floriculture has given the region a welcomed boost in jobs. One of the Fairtrade certified farms now produces approximately a million flower per day, with the help of its 4,800 staff.


The VegPro Longonot Fairtrade Farm

As mentioned above, we source our flowers from a range of different Fairtrade certified farms. One of the other flower farms that we source our Fairtrade flowers from is the Longonot farm. This farm is also based in Naivasha. The farm has a clear aim to benefit the economic and social welfare of the farm’s employees. One of the main tools that Longonot use to achieve this is the Fairtrade Premium Committee (FPC). This committee is a requirement of Fairtrade Standards and was assembled to decide on where to spend the fairtrade Premium in the local community.

The Fairtrade committee have spent a portion of the Fairtrade Premium they receive on Educational projects. The FPC of Longonot are committed to providing employees and their families with opportunities to learn and build a better life for themselves. This includes providing employees and their families with computers courses, driving courses and tailoring courses. The FPC have also provided local affiliated schools with books to aid the learning of pupils in the local area. Those pupils who perform particularly well also receive funding from the committee to attend high school and further their education.

Education is just one of the causes that receives support from the FPC. The Committee is also determined to improve healthcare in the local area. On that note the committee provides the local hospital with money to buy more beds. Malaria is also a serious issue in the region. Consequently the committee have provided all employees with mosquito nets to keep themselves and their family safe.

One of the other causes that the Fairtrade Committee are committed to is the environment. Access to clean drinking water has been a big problem in the Naivasha region for a long time. They have provided funds to build a well in the local primary school. This well now supplies the local inhabitants with clean water.

The farms that we source our Fairtrade Flowers from have done a great deal of work already; however they want to do more. Buying a Fairtrade bouquet from us will enable farms like the VegPro Longonot Fairtrade Farm to do more to improve the lives of their employees and inhabitants of the local area.

Our New Fairtrade Range

All our new Fairtrade bouquets are sourced from farms in the Naivasha region, and have been grown using the water from the Lake. So, you can be sure that these flowers have been grown sustainably and with care, in a farm certified by Fairtrade.

Fairtrade Majestic Bouquet

Pastel Fairtrade Roses

Fairtrade Classic Roses Bouquet

Arena Fairtrade Objectives For 2017

We intend to develop our already substantial work with Fairtrade in two major ways. Firstly, we intend to add to the number of farms we source flowers from, in regions that we have not previously sourced from. Secondly, this will allow us to provide our customers with a wider variety of beautiful bouquets. Consequently, our customers will have a wider variety of ways to support Fairtrade.

The Past, Current And Future State Of Fairtrade

Which countries have the longest established Fairtrade farms?

Fairtrade Roses from Zimbabwe and Kenya were the first to be certified and were launched into the Swiss market in 2001. Fairtrade flowers were first available in UK Retailers in 2004. In 2004 100,000,000 stems were sold globally which increased to over 600,000,000 in 2013, which reflects the increase in consumer demand for sustainably grown flowers.

Which countries import the most Fairtrade flowers?

The top selling markets for Fairtrade flower sales are Germany, UK, Switzerland and then Austria.

Which countries export the most Fairtrade flowers?

Kenya and Ecuador have the largest amount of producer organisations while the global total is 53.

  • 29 in Kenya
  • 10 in Ecuador
  • 3 in Ethiopia
  • 3 in Tanzania
  • 3 in Zimbabwe
  • 5 others

Producer organisations

Data supplied by Fairtrade International 2013

Where is demand for importing Fairtrade flowers growing fastest? In the future, who will import the most Fairtrade flowers?

The biggest emerging markets are in Finland, Sweden, Norway, Netherlands, France and Italy. A total of 624 million Fairtrade flower stems were sold globally in 2013, representing an increase of 6% year on year. In 2013 this meant that global Fairtrade Flower sales generated €5 million in Fairtrade Premium.

Recent Developments In Fairtrade

The inclusion of young plant material

Why this is good

It will broaden the reach of Fairtrade to benefit a wider range of workers. Those who work in the production of young plants, plant cuttings and canes will now get:
  • the ability to form and participate in a union to empower workers to campaign for causes that are important to them.
  • salaries that are now paid to these workers must be greater than or equal to the national average, or where applicable, the national minimum wage for a better quality of life.
  • these changes will mean that farm owners must implement health and safety measures to reduce the risk of work related injury.

In conclusion

This is a great step forward in the campaign for fair pay and working conditions for those who work in the flower/plant industry.

Our Relationship With Fairtrade

Map of our suppliers

Countries Where We Buy From Fairtrade Certified Farms

Arena Flowers & Fairtrade

Arena Flowers is a proud supporter of Fairtrade and we have been since the very start – buying from certified farms – that's quite a long time now. When you buy quite a lot of stems you get to know the difference between well run farms and those that might not take things quite as seriously as we do – we know that the way our flowers are produced is as important as the quality of the flowers we buy, so we take great care to check both aspects of our sourcing throughout the year.

What does Fairtrade mean?

Nearly everyone knows about Fairtrade now – or thinks that they do. They know that the FAIRTRADE Mark allows them to buy with confidence that Fairtrade Standards are being met. But what does it mean for our flowers? Well, if you buy Fairtrade flowers with Arena you can be certain that you're buying from farms that are meeting Fairtrade Standards on economic, environmental and social requirements.

What is the Fairtrade Premium?

The Fairtrade Premium is a sum of money that is paid in addition to the Fairtrade Price and it is accrued specifically for use in environmental and social development projects that are selected by the workers who help to produce our flowers. The most common use of funds generated through Fairtrade is in social projects, typically helping to improve provision and standards of education and healthcare. These fundamental improvements help to change lives and communities and are deeply important to us. Other investments made by workers are in improving farming methods within the working environment. We've seen the long-term difference that Fairtrade can make with our own eyes and it's one of the reasons we're steadfastly committed to buying Fairtrade wherever possible – it's not just good for business, it's business that does good.

Our visits to Fairtrade certified farms

As mentioned above, we always make sure that we check the Fairtrade flower farms that we do business with.

Visit Picture 1
Here is our Co-Founder Steve France inspecting a Fairtrade certified farm in Kenya.
Visit Picture 2
Here is a busy production line from one of our Fairtrade certified farms in Kenya.

Visit Picture 3

We make sure that the employees of the farms we work with are provided with safe and suitable working conditions.
Visit Picture 4
We hope to continue working with as many Fairtrade certified farms as possible.

Other Accreditation

Our sourcing and good agricultural practice

To achieve the best quality flowers, we buy blooms from across the world. This brings an important responsibility to ensure that we're sourcing ethically and in a way that allows growers to develop sustainably with us. Each of the farms we work with directly is independently audited to ensure that they are following Good Agricultural Practice.

Our ethical accreditation

Ethical Award

Our hard work has paid off, as the ethical-company-organisation.org have renewed our Ethical Accrediation Membership.

If fact, we did so well that our score went up from 82 to 95, and we are now the highest rated ethical company in the flower delivery sector!

Graph of flower delivery ethical ranking
Data gathered from ethical-company-organisation.org

Environmental Policy

As a company, we have always cared deeply about our impact on our environment. And as a result we continuously strive to lessen any negative impact we have on the environment. Through doing this we hope to provide an example for our competitors to follow.


We recycle all unsold flowers. We also recycle the cardboard boxes that our flowers are delivered in. On top of that, we recycle other waste material such as glass, cans and plastic.

Energy use

  • Our web and IT services are hosted by Amazon Web Services. Therefore as our services are hosted in the cloud, we do not have servers on site. This saves a great deal of energy, as servers need to be on and running on electricity 24/7.
  • The lighting in our warehouse uses energy saving units.

Workplace and staff

  • As an organisation, over 70% of the computers we use are Mac’s, as they leave a smaller carbon footprint.
  • As an organisation, we use Google Docs. This means that we very rarely need to print things off and use paper.
  • We are part of the government Cycle To Work Scheme (providing funding for new employee bikes).
  • We encourage our staff to take public transport to work, thus reducing the number of individual car journeys.
  • Staff are permitted to wear casual clothes to work. This means that in summer, staff can wear more appropriate clothing, which subsequently means we use less electricity in air conditioning. Additionally, in winter staff can wear warmer clothes rather than office wear, and therefore we can save energy by keeping the heating lower.

Warehouse operations

  • We pack the delivery vans to maximum capacity to avoid the use of more vans than absolutely necessary.
  • We have compacted our warehouse environment to lessen the use of the fork lift. This also means that we don't need to expand into another warehouse and take up more space.

If you have any questions, or would like to know more about our involvement with Fairtrade, please contact us at customer@arenaflowers.com or have a look at our profile at Fairtrade.org.uk.