About Arena Flowers

Welcome to Arena Flowers – one of the leading online florists in the UK, offering the highest quality flowers from around the world at excellent prices. All of Arena Flowers’ bouquets and flower arrangements are not only beautiful and fresh, but also affordable and great value – as flowers should be.

We believe that flowers in the UK have been overpriced for too long and that UK flower lovers are not getting what they deserve in terms of flower and bouquet quality. We believe that at Arena Flowers we’re different, because we cut out all the wholesalers and middlemen that add time and money to your flowers, and because we strive to give the best possible experience to our customers.

So, when you buy an Arena Flowers bouquet, the flowers will reach you or your intended recipient several days fresher than if they had come from almost any other UK florist. Plus you won’t feel you’ve had to pay a king’s ransom for your flowers.

Learn more about Arena Flowers and our history on our Wikipedia page.

Arena Flowers in the News

Arena Flowers in the news

Don't just take our word for it - read about Arena Flowers in the news.

Arena Flowers Awards

We've also won awards, both for our services and our floristry and it makes our mums very proud. In 2008 we won the Silver Gilt medal at the Royal Horticultural Society's flower show at Hampton Court Palace. See our other awards.

Arena Flowers in the news

Take a Virtual Tour of Flowers HQ

Look out for hidden videos and extras.

Take a look round our stunning 360° virtual tour created by Google Street View | Trusted Photographer Jade Edwards.

Where do our flowers come from?

Our buying team purchase Arena’s flowers from the Dutch flower auctions, or direct from growers in the UK, the Netherlands, Kenya, Ecuador...the list goes on. Our buyers don't just look out for great deals on flowers and plants for our customers, but also ensure that the flowers we sell meet our ethical policy and quality standards; we visit many of our growers every year to check.

A significant benefit of sending flowers with Arena Flowers is that you will know exactly where they came from – your flowers come from us.

Strange as it may sound, that isn’t the case with old fashioned relay organisations that will take your order and pass it on to an unidentified partner, via taking a healthy commission, of course. It is therefore impossible for relay organisations to guarantee value for money, quality, freshness or provenance of flowers.

At Arena Flowers we will only ever relay an order on the rare occasion that we are not able to fulfill an order ourselves with our own flowers and distribution – usually when customers have an urgent need, such as for same day deliveries.

Find out more about our views on ethical sourcing, Fairtrade flowers and the environment here.

What’s it like to be an Arena Flower?

Life is sweet for an Arena flower. Our flower stems are purchased, conditioned and brought to the UK often within 18 hours of being cut. When flowers arrive at Arena Flowers HQ they are conditioned again and our florists then work their magic and the flowers are sent to our customers as soon as they’re ready. Conversely most florist shop bouquets will be have been sitting in buckets in a warm shop for many days before they are sold, so they won’t look as beautiful or last nearly as long in the vase as ours.

So how do we do things so quickly? Because we buy our flowers from flower auctions and growers every day and cut out middlemen, we can keep storage as short as possible so our customers get the best & freshest flowers. Guaranteed.

An Arena Flowers bouquet can easily be handed to you less than 40 hours after the flowers were still in the ground growing.

The Arena Flowers Team

What makes Arena Flowers different?

1. Quality and value are our passions

We are an established florist. We are not a relay organisation, we do not use middlemen. We buy our flowers directly, selecting the best, freshest flowers. We use our own florists to hand make every bouquet that we send out.

You get the best value and the freshest flowers, every time.

2. Award winning florists

Our team of florists have won awards for their work. They are an expert team, trained in-house. They use their expertise and their passion for flowers to hand-select every stem in your bouquet.

You get a hand-tied, lovingly made bouquet, every time.

3. Personalise your order

Because every order is bespoke, you can add those personal touches. Choose from a wide-range of cards, balloons, chocolates, wines and soft toys. Add a unique message. Even send a photo or video message with your flowers.

You get a personal and unique gift, every time.

4. Complete peace of mind

Our easy-to-use website allows you to create a bespoke gift for all types of occasions; you can select your delivery date, make your order deluxe. Since we recognise each occasion and order is special, to give you peace of mind you can track your order at all times and we will let you know the moment we know your gift has been delivered.

You can be confident that your order is in safe hands, every time.

5. We're here to help

Our friendly and knowledgeable customer service team are on hand to help you at any point, whether it's to choose the perfect bouquet or to help write the personal message. If you have any concerns or questions about your delivery, they are a phone call or email away and are always happy to help.

You don't have to worry, we're here to help, every time.

If you are curious as to the thinking behind the Arena Flowers Twitter feed then read on. Alternatively, you can have a look at our fantastic range of flowers and enjoy 15% off on your first three orders with Promo Code ArenaTweets (you can also get 25% off your first three orders on AmazeBox.co.uk with promo code TwitterAmaze ).

The Idea

Inspired by the true original alternative corporate Twitter account - @betfairpoker, we made the change to our current style of tweeting in September 2011.  Originally (and for two years) we had employed the commonplace business style account recommended as standard by social media people. However it was not really working. Will Wynne, of Arena, explains: "The basis of the change of tack was simple: engagement on the previous form of our tweeting was virtually nil."

"The Encarta tweet came out two months before the Wikipedia black out but got RT'd a lot again on that day."

"No retweets, no favourites, no interaction, just our random tweets disappearing into the void. Occasionally a family member or a friend might retweet something, and occasionally another florist might comment on something. All pretty tragic and pointless."

"Unsurprisingly, people are not that interested in tweets about flowers...I don't blame them....it's just not that interesting, not much changes so there's no new news to tweet so people don't engage. We were basically being followed by bots and the odd person. This was not a value added activity for us, an organisation with limited resources. I would go so far as to say the value of our twitter account in its previous form was absolutely nil. Options: either change the approach, carry on wasting time writing stuff that no-one reads or stop tweeting?"

Getting Started

The initial reaction to the account was a mixture of positive and negative. The positivity came from the new followers who seemed to enjoy the account and we were pleased and a little surprised when the tweet below was retweeted over 100 times.

The negativity came from an unexpected source - friends of Arena Flowers. Many were bewildered by the new style with some believing we had lost our senses. Others could not see the humour. Other flower-related businesses looked over protectively and offered us kindly words of advice about how to conduct ourselves on Twitter properly. Spurred on the positive feedback and undeterred by the doubters we carried on in the new direction. In the meantime we had a purge of who we followed by routing out the social media gurus, life coaches and bots of any type. Professional competition people were unfollowed as well as feeds and obviously the hundreds of abandoned accounts. Most of this was done manually through reading our feed though the abandoned accounted were identified through manageflitter (a very useful tool btw).

The Writers

The account is written by three people with varying amounts of input though the bulk of the content is produced by lead writer Ed Ross who explains how he has found working on the account.

 

"The ctrl alt delete tweet had a spelling mistake in (defuse vs diffuse) which shows spelling ain't everything!"

He said: "It was a unique opportunity to contribute to a corporate Twitter account without having to push promos and self-serving content.  I'd already developed my own tweeting style before writing for the account, so it was nice to be able to build on that. We are given pretty much a free rein in terms of material and it has been a fun project to work on.

"I was a little perturbed by the early criticism as I was unsure of their agenda. I was almost relieved that the dissenters were friends of Arena Flowers as they were not particularly the people we wanted to reach. New followers have come to the account because they enjoy stories and humour - they want to be entertained; so the response we now get is overwhelmingly positive." 

The writers are also regular contributors to the Arena Flowers Blog with comic illustrations, short stories and competition designs. One of the most popular pages on the entire website over the Valentine period was  Anthony Morcom's piece entitled How To Tell If A Girl Likes You.

Positive Feedback

As much as we would like to we don't retweet praise on the account because it is boring. But maybe it is OK on our own webpage! Here is a small selection of some of our favourites and many thanks to the people who took the time to recommend us to their followers.