Floristry has become a huge industry not just in the UK, but around the world. Floristry is no longer just a hobby, but an occupation too. Consider how many flower bouquets are purchased on special occasions throughout the year; birthdays, anniversaries, Valentine’s Day, Mother’s Day and more.
In fact, the floristry industry is believed to be worth a staggering £1.5bn and if you want a slice of the action, this resource has been created to provide an overview of the industry as a whole. With over 7,000 floristry businesses countrywide and bouquets available online, you can now offer national delivery and open your business to customers all over the UK and indeed the world.
What is floristry?
The profession of floristry concerns a number of aspects when it comes to flowers and floral displays. Floristry starts with the appropriate care and handling of flowers, through to the art of creating impressive and breath-taking floral displays for customers and events.
Floristry’s main driving force is the floral industry, which includes the cultivation and selling of flowers, either separately or as part of a larger and more expensive bouquet. There are two types of florist to consider, the wholesaler and retailer. Wholesalers sell in bulk to retailers, who in turn care for the flowers and produce arrangements to sell to consumers.
The floristry professional requires a large amount of skill and expertise to be successful. Florists need an eye for design as well as the ability to care for and preserve flowers from all over the globe, while handling the sales and marketing side of the business. Colour and symbolism also play a huge role. Experienced professionals understand what certain colours mean, ideal design styles, and which displays suit specific holidays or gift-giving occasions.
An Insight into the Floristry Profession
Florists create a whole range of floral displays for any occasion. Their skills allow them to form arrangements for wreaths, bouquets, vases and large centrepieces. Florists can also fill rooms and outdoor areas for competitions and flower shows, as well as large weddings and events.
Some florists use specialist designs and formations, while others develop their own patterns. Offering bespoke displays can be a strong selling point and increase earnings.
Florists must responsibly care for all flowers. Proficiency in plant care comes from years of experience, especially when handling large volumes and a range of species. Florists choose flowers that offer long-lasting appeal while maintaining beauty.
Floristry is a demanding profession. Florists often work long shifts and are required to be available at weekends, Bank Holidays, and peak dates such as Valentine’s Day and Mother’s Day. Sourcing quality products may involve visiting flower markets early in the morning.
Daily tasks include creating custom bouquets, fulfilling pre-orders, meeting deadlines, arranging deliveries, transporting flowers, managing stock, and maintaining the appearance of the shop.
Styles of Floristry
Floristry styles differ worldwide, but three main styles stand out: Ikebana, English Garden, and modern/contemporary.
Ikebana
Originating from Japan, Ikebana is known for its simplicity. It focuses on developing closeness with nature and is often viewed as an art form comparable to paintings and sculptures. It is admired worldwide.
English Garden
Traditionally English in style, these arrangements feature seasonal flowers and foliage. Taller vase displays are common. Typical flowers include roses, gardenia, camellia, delphinium and peonies.
Modern/Contemporary
Modern arrangements use linear designs and often lack symmetry. They typically feature experimental colours and textures. Common flowers include orchids, Bird of Paradise and protea.