Asta Foufas | Arena Flowers

Asta Foufas is the Product & Technical Director at Arena Flowers, and leads the design and creation of all of our bouquets. Having studied floristry as part of her course at university, Asta now has more than 23 years’ experience in the industry, 11 of which have been with Arena Flowers.

As well as our core and seasonal collections, Asta works closely with our growers to produce three beautiful subscription flower boxes each week, utilising her knowledge of seasonal stems and her flair for design. An expert in gifting, she also curates our collection of drinks, chocolates, candles and fragrances, creating a range that complements and enhances our bouquets and suits all occasions.

Asta shares her wisdom on our blog, where you’ll find insights into the history of floristry, her top tips for caring for her favourite seasonal stems, and advice on the best blooms and gifts to give for different occasions. Asta’s advice has also been featured in publications such as Manchester Evening News, The Daily Express, Woman’s World and Midlands TV.